Alert: Zara's Sister Brand Just Launched in the U.S. and You're Going to Want to Shop It ASAP

Get ready, Zara addicts.

If you're addicted to Zara but sick of having the same pieces as everyone else, good news: The store's sister brand is finally making its way to the U.S.

Meet Bershka: The European retailer offering up on-trend pieces at an affordable price point (yes, just like Zara). The brand, which is also owned by the Inditex Group, targets a bit of a younger customer than Zara, but still specializes in fashion-forward pieces you can weave into your work and weekend wardrobes. Though Bershka launched its online store in the U.S. this past spring, the brand is officially making its brick-and-mortar debut with a pop-up location in New York.

Located at 580 Broadway in SoHo, Bershka's first U.S. store will be open for a three-month period from now through January 2018. It's unclear if the brand intends to launch a temporary U.S. location in the future, but the new pop-up comes just in time for holiday shopping season.

If you're not located in New York to check out Bershka IRL, you can still shop the brand's fashion-forward pieces online. From vinyl skirts to plaid blazers, '90s-inspired puffers and more, the pieces mostly range from $25 to $60 for apparel and $9 to $30 for accessories. Shop them now at

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