If you say you've never owned a Juicy Couture tracksuit, you're almost certainly lying. Those high-end sweats with that memorable 'J' zipper pull was the unofficial uniform of the early aughts—bonus points if you wore them with Uggs. Styles came in terrycloth (for summer, obviously) and signature velour (*luxurious*) in every color of the rainbow, often with the word 'Juicy' embroidered or bedazzled in an arch across the butt (CLASSY). It was athleisure before athleisure was a thing, and before designers like Alexander Wang took the theme to more minimalist, luxe territory. And literally every female in America had at least one set in her closet, whether she was a Hollywood celeb or a middle school queen bee.
Since then, we've said goodbye to the regrettable, albeit fondly nostalgic trend. Juicy Couture announced last year that it would be shuttering all U.S. stores. The tracksuits that once topped our holiday wish lists and symbolized our cool girl status now clutter the sale racks at Kohl's, marked with those glaring red stickers that might as well read R.I.P. instead of $29.99. And if that weren't enough to make it an official relic of the past, this certainly is.
The Victoria and Albert Museum in London announced a new exhibition that will launch in April 2016, titled, 'Undressed: A Brief History of Underwear'. Alongside the antique corsets, 18th century bloomers, and (more enticingly) the sheer naked dress famously worn by Kate Moss in 1993, the exhibition will feature a 2004 version of the Juice Couture tracksuit in traditional bubblegum pink.
Our favorite thing to wear ten years ago is now a piece in a museum. We officially feel old.
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