As a company whose employees and customers are overwhelmingly female, Swarovski knows what women want. It also knows what they need. Facing sexual harassment and other forms of sexual violence in public places—on buses, in schools, at parks, and on the street—women the world over often have little to no recourse. To change that, Atelier Swarovski has partnered with the UN Women's Safe Cities Global Initiative to create a line of silk-cord bracelets, available in eight colors and featuring a crystal-dotted bead.
Thirty percent of each bracelet's sales proceeds will go to support policies and programs that keep women and girls safer in more than 20 cities—from safety audits in Cairo's urban developments to sexual-harassment-prevention training on public transportation in Kigali, Rwanda. "We are committed to helping create a world where women feel empowered," says Nadja Swarovski, founder Daniel Swarovski's great-great-granddaughter, who serves on the company's executive board. Now, joining the effort is as easy as lending your hand.
Shop: Atelier Swarovski UN Bracelets, $89 each; swarovski.com
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