Selena Gomez Just Unveiled Her First Puma Campaign

If only we could all look this 🔥 in sportswear...

Selena Gomez, face of Louis Vuitton and Coach (opens in new tab), is now expanding her fashion portfolio to athleisure. The singer announced on Instagram that she is officially a Puma partner with a fiery shot of her in a Puma sports bra and leggings:

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The Weeknd liked and commented, of course:

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He also posted an Insta story on it on his account:

Puma confirmed the news on its Instagram with another shot from Gomez's campaign, featuring the singer doing her best come-hither face in shorts, a tank, and sneakers:

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"Being part of the PUMA family is very exciting for me," Gomez said in a press release. "PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It's amazing to see this influence on style and culture and I'm excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works."

The company also shared a cute behind-the-scenes video of Gomez from her first shoot (opens in new tab), which the paparazzi originally caught her on back on September 9:

Get those fashion deals, girl.

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Alyssa Bailey
Alyssa Bailey

Alyssa Bailey is the news and strategy editor at, where she oversees coverage of celebrities and royals (particularly Meghan Markle and Kate Middleton). She previously held positions at InStyle and Cosmopolitan. When she's not working, she loves running around Central Park, making people take #ootd pics of her, and exploring New York City.