5 French Fashion Brands Everyone Should Know

(Image credit: KAT IRLIN)

published 7 September 2021

While Paris is home to some of fashion's most coveted design houses, contemporary French fashion brands have also gained notoriety across Europe and here at home. Inspired by vintage collections and classic tailoring techniques, these brands offer beautiful pieces with a contemporary spin—all at a reasonable price point. If you're lusting after French-girl style (and who isn't?), check out these effortlessly cool French fashion names to shop now.

Ba&sh

Creating feminine French clothes with a contemporary spin, the Ba&sh brand was the concept of two friends from Paris who wanted to offer women the ideal wardrobe that both looks and feels good.

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Bash Peter Pan Collar Shirt

Bash Margot Short Jacket

Bash Sailor Sweater

Bash Denim Midi Skirt

Maje

With an emphasis on versatility, Maje was created for the easygoing Parisian woman who demands a wardrobe that can adapt to their ever-evolving lifestyle.

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Maje Mohair Cardigan with Pearl Buttons

Maje Denim Shirt with Bow

Maje Sleeveless Sweater

Maje Reversible Shearling Coat

Sézane

After making adjustments to existing vintage pieces and selling them online, designer Morgane Sézalory founded French clothing brand, Sézane. Crafted using Paris-based ateliers, the line offers quality pieces at an affordable price point.

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Sezane Izaac Coat

Sezane Angele Shirt

Sezane Chuck Trousers

Sezane Fleur Jumper

Antik Batik

Using natural materials and artistic influences, designer Gabriella Cortese created French-based brand Antik Batik to mirror her own well-traveled wardrobe.

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Antik Batik Printed Maxi Dress

Antik Batik Quilted Jacket

Antik Batik Huga Jacket

Antik Batik Patchwork Blouse

Ernest Leoty

Parisian brand Ernet Leoty designs activewear using classic French tailoring techniques created by the same manufacturers that develop costumes for the Opera de Paris Ballet. Their sophisticated designs are technical—designed with breathable stretch fabrics—but with an effortless French savoir faire.

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Ernest Leoty Marion Legging

Ernest Leoty Therese Legging

Ernest Leoty Gabrielle Hoodie

Ernest Leoty Elsa Corset

Sara Holzman is the Style Director for Marie Claire, where she's worked alongside the publication for eight years in various roles, ensuring the brand's fashion content continues to inform, inspire, and shape the conversation about fashion's ever-evolving landscape. With a degree from the Missouri School of Journalism, Sara is responsible for overseeing a diverse fashion content mix, from emerging and legacy designer profiles to reported features on the influence of social media on style and seasonal and micro trends across the world's fashion epicenters in New York, Milan, and Paris. Before joining Marie Claire, Sara held fashion roles at Conde Nast's Lucky Magazine and Self Magazine and was a style and travel contributor to Equinox's Furthermore website. Over her decade of experience in the fashion industry, Sara has helped guide each brand's style point of view, working alongside veteran photographers and stylists to bring editorial and celebrity photo shoots to fruition from start to finish. Sara currently lives in New York City. When she's not penning about fashion or travel, she’s at the farmer’s market, on a run, working to perfect her roasted chicken recipe, or spending time with her husband, dog, and cat. Follow her along at @sarajonewyork