Venus Williams Ends Her 2025 US Open Designer Streak With an Under-$50 H&M Tennis Dress

The on-sale style helped her secure a win.

Venus Williams competed in the doubles match at the 2025 US Open in a white tennis dress from H&M
(Image credit: Courtesy of H&M)

During the singles circuit at the 2025 US Open, Venus Williams competed in one custom tennis dress after another. She and stylist Ronald Burton III commissioned Khaite, Luar, and to finish, ERL, for one-of-a-kind pieces. Her doubles era, on the other hand, is off to a significantly more affordable start.

On August 28, Williams finally paused her designer streak for her doubles match with Canada's Leylah Fernandez. She took center court in H&M's $45 Softmove Tennis Dress—which is currently on-sale for $33.

Similar to her navy Khaite dress, the thigh-length dress featured a built-in bra and two pockets, one specifically for a tennis ball. The only difference? Its shoulders were sleeveless, as opposed to cap-sleeved. The mini skirt was slitted up the side, to make for easy movement on the court.

Venus Williams competed in the doubles match at the 2025 US Open in a white tennis dress from H&M

Venus Williams's H&M tennis dress is, of course, nearly sold out.

(Image credit: Courtesy of H&M)

To no surprise, Williams's exact dress is selling fast. (This is a regular occurrence for Williams-approved pieces, whether it's Serena or Venus on the court.) Even her Lacoste white sneakers are nearing sold-out status.

During the match, Williams wore the $140 Tech Point Tennis Shoes. Their mesh uppers and rubber outsoles have clearly won her over. Surprisingly, the one-color trainers are also on sale—for $98. At this rate, they'll be gone by Williams's next serve.

Venus Williams competed in the doubles match at the 2025 US Open in a white tennis dress from H&M

Venus paired the under-$50 mini with her favorite Lacoste sneakers.

(Image credit: Getty Images)

Williams's on-court outfit wouldn't be complete without a visor. This time, she chose a white cap, bedazzled with silver rhinestones along the crown. Athletes typically don't always earrings or necklaces while playing, so she got creative.

Venus Williams competed in the doubles match at the 2025 US Open in a white tennis dress from H&M

Venus waved to fans in head-to-toe tennis whites.

(Image credit: Getty Images)

The best part about Williams's look? It helped her secure a doubles win—her first at the 2025 US Open since 2014. It seems Williams has a new good luck charm: H&M.

Shop Styles Inspired by Venus Williams

Meguire Hennes
Staff Writer, Fashion

Meguire Hennes is the fashion staff writer at Marie Claire, where she breaks down the celebrity looks living rent-free in her head (and yours). Whether a star is walking the red carpet or posing on Instagram, Meguire will tell you who they're wearing and why. When she's not gushing about A-listers from J.Law to Rihanna, Meguire also covers breaking industry news.

Previously, Meguire was the fashion news writer at The Zoe Report. She received a bachelor's degree in fashion studies at Montclair State University, and has freelanced at Bustle, Women's Health, Well+Good, and more. You can find her words across the fashion, beauty, health, and wellness verticals, because her Libra moon wouldn't let her settle on one beat. Follow her on Instagram for BTS moments from her Marie Claire era.