Marc by Marc Jacobs Is No More

Your beloved phone cases are probably safe, though.

Textile, Bag, Style, Fashion accessory, Shoulder bag, Fashion, Leather, Street fashion, Strap, Luggage bags,
(Image credit: Getty)

Destruction: so in right now. First, there was the Mass Dissolving of Contracts at Victoria's Secret (opens in new tab). Now, there's a hole swallowing up designers' diffusion lines.

A bit like what happened with Kate Spade Saturday (opens in new tab) (RIP), the Marc by Marc Jacobs label will be absorbed into the main Marc Jacobs range, reports Women's Wear Daily (opens in new tab). The new, unified-under-one-name brand will still offer products at different price points but with "a clarity of voice and aesthetic."

Marc Jacobs himself doesn't design MBMJ, so it's unclear what will become of Katie Hillier and Luella Bartley, creative director and women's design director, respectively. But our guess is they won't take it too hard—after all, in fashion, one day you're in, the next day you've found work in another atelier.

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Chelsea Peng is a writer and editor who was formerly the assistant editor at She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.