This Emerging Fashion Brand Embodies Everything That's Good About Millennials

And they said we didn't care about anything.

At 40, DJ Khaled falls outside the prescribed age range, but perhaps no one understands more keenly than him what it's like being a millennial sometimes: "They don't want you to win. They don't want you to have the number-one record in the country. They don't want you get healthy. They don't want you to exercise. And they don't want you to have that view." Literally same. 

In other words, old people pick on us because they think we're unmotivated and bad at everything, BUT WE'RE ACTUALLY KILLING IT, OKAY? 

Two particular members of our cohort who are extra *extra* slaying the game right now are Anne Deane and Jacob Park of the young, New York-based brand Öhlin/D, which cares so deeply about so many oft-neglected aspects of fashion that no Generation X-er could be like "you whippersnappers" in a highly disapproving way.  

Built on the tenets of social and environmental consciousness, women's empowerment, and artistic collaboration, Öhlin/D (it's a family name) places the same importance, if not more, on cool, happy clothes as it does on helping others and not f*cking up the planet further. (Via initiatives such as sourcing high-quality materials even if it's harder, paying their artisans a living wage, and generally just giving a damn about manufacturing a good product without hurting people or animals or the ozone layer. Sounds like a no-brainer, in reality is a massive issue.) 

The ~fashion~ only sweetens the deal: For fall, the narrative is Little Bo Peep goes to the big city, which corrupts her/makes her (vegan leather) ruffles more abstract and Matisse paper-cutout-y. Previous collections have included similarly nostalgic references like pixelated Microsoft Paint prints and 3-D beading that stands upright but is also wondrously sit-able.  

The only stereotypically millennial side effect, though? How much like a special snowflake you'll feel wearing their clothes. 

Follow Marie Claire on Facebook for the latest celeb news, beauty tips, fascinating reads, livestream video, and more.

Chelsea Peng
Assistant Editor

Chelsea Peng is a writer and editor who was formerly the assistant editor at She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.