Ferragamo Celebrates 35 Years of the Vara Pump with L'Icona Launch

Ferragamo brought together some of fashion's favorites for a rooftop garden party Tuesday night to celebrate the launch of Ferragamo's new online project L'Icona, a dedication to the Vara pump and its 35-year reign. Fashionistas from DJ Alexandra Richards to model Jessica Hart were decked out in Ferragamo sipping Vara 35s, the night's specialty cocktail, in support of the site's May 1st launch to the public. Party guests had the opportunity to order a customized pair of Varas while getting a sneak peek at the new site, curated and art directed by fine art photographer Claiborne Swanson Frank.

The Italian luxe brand teamed up with Frank to create a digital collection featuring some of the world's most fashion-forward femmes in the classic Vara heel. Frank captured portraits of modern women from Miroslava Duma to Olivia Palermo in the iconic mid-heel shoe. Twenty-one leading ladies were featured in a short film soaking up picturesque settings from Paris to Rome in their customized Varas or Varinas.

New Vara and Varina shoes are available in a pleasant assortment of colors from lava to a summery print. Get your pair now at icona.ferragamo.com.

All photos: BFA NYC

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