From Creative Director Yael Aflalo, Reformation is a brand-new label that truly succeeds in what we thought was the impossible: proving fashion can be green, while still sustaining its chic, sharp designs. One of the biggest differences seen in Reformation as opposed to other traditional fashion brands is that collections are both designed and produced in just a few weeks at their factory in Los Angeles. Of course, major fashion houses typically create collections up to a full year in advance, but Reformation's process wholly eliminates those weighty fiscal and environmental costs.
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