Ferragamo Introduces Online Trunk Show

Salvatore Ferragamo launched their first online trunk show (opens in new tab) today. Featuring clothing and accessories from their fall-winter line — an incredible collection that mixes volume and feminine fabrics with menswear-inspired tailoring and sleek geometric lines — fashion junkies will now be able to snag these runway looks with a click of the mouse.

The digital trunk show will allow customers the opportunity to reserve and purchase ready-to-wear items online for three weeks only — including a modern reinvention of the fashion house's iconic pump in crocodile and python. The site also features an interactive tool that will let shoppers mix and match runway pieces to create their own personalized looks. Users will also be among the first to see Ferragamo's fall-winter advertising campaign which features Daria Werbowy posing at the spectacular Villa d'Este in Lake Como, Italy. Daria Werbowy. Head-to-toe in Ferragamo. In Lake Como. Yes, we're jealous too.

Photo Credit: Mikael Jansson