What to Wear to Taylor Swift's Eras Tour, Broken Down by Era

Whether you duked it out with Ticketmaster for tickets or are just going as a very lucky plus-one, you need an outfit that matches the vibe.

 Taylor Swift performs onstage during The Eras Tour at Mercedes-Benz Stadium on April 28, 2023 in Atlanta, Georgi
(Image credit: Terence Rushin/TAS23/Getty Images for TAS Rights Management))

If you’re anything like team Marie Claire, you’ve been waiting for Taylor Swift’s Eras Tour from the minute that it was announced. And whether you duked it out with Ticketmaster for tickets or are just going as a very lucky plus-one, you need an outfit that matches the vibe. Or, should I say, matches the eras of Swift’s music. 

As a fan who got to attend the show in Boston recently, I was amazed at the wide array of looks at my show. Fans were decked out in Reputation-era snake print, glitter-encrusted face paint inspired by Swift's Lovers album cover, and plenty of DIY’d T-shirts from her Speak Now days. The bottom line? The looks varied widely, proving that you can truly go in any direction when picking your outfit for the Eras tour.

I love getting dressed up for concerts, but I also want to make sure that I can wear my new pieces again and again. It was a question I asked myself over and over while shopping for my own Eras Tour ensemble: Is the look good for me for right now, or good for me forever? In the end, I opted for a bedazzled mesh dress that I could also wear again on a night out over jeans or a slip dress. For the show, I opted to style it over a bodysuit for added coverage. 

If you’re heading to the show this summer, there are a few key things to keep in mind, no matter what you wear. The show is long—five hours from the beginning of the opening act to the end of Swift’s set!—so you’ll want to wear comfortable clothing. Plus, if you’re the kind of fan who spends the majority of the concert jumping and dancing like you’re alone in your bedroom, you’ll want to wear something that you don’t have to worry about adjusting. Comfortable footwear is a must, so make sure that your new shoes don’t require breaking in before you go. Finally, the temperature tends to drop at night—especially if you’re at one of Swift’s rainier shows—so packing waterproof layers in your stadium-approved clear bag is key. (I wish I had packed a sweater.)

Ahead, I rounded up a selection of pieces for you to wear to the Eras Tour, broken down by Era. I’ve tried to think of everything: the shoes I’ve selected are known for being comfortable from the first wear. The dresses are comfortable to both sit and move around in. The jackets add warmth when you need them. Plus, many of the pieces below fall in line with some of summer 2023's biggest fashion trends

Taylor Swift's Debut Album Era

Music artist Taylor Swift performs during the Academy of Country Music New Artists' Party for a Cause show at the MGM Grand Conference Center May 14, 2007 in Las Vegas, Nevada.

(Image credit: Ethan Miller/Getty Images)

If you’re dying for a debut self-titled album Secret Song at your show, wear something that harkens back to Swift’s first-ever era. This time in her career was defined by pastel blue and green shades, her iconic curling-iron curls, and her country twang. Consider cowboy boots and sweet tulle skirts. 

Taylor Swift's 'Fearless' Era

Country pop star Taylor Swift performs at the Verizon Center. Swift, who is 21, is an American country pop singer-songwriter, musician and actress who released her debut single "Tim McGraw" in 2008.

(Image credit: ASTRID RIECKEN For The Washington Post via Getty Images)

Prefer gold to silver? The Fearless era is for you. This album had it all: Fireworks! A sparkly gold guitar! A gold fringed dress! More was more. To make it work, incorporate gold into your look via a pair of trendy sneakers, a going-out top in the hue, or by wearing a pair of viral gold jeans.    

Taylor Swift's 'Speak Now' Era

Taylor Swift performs onstage during the "Speak Now World Tour" at Madison Square Garden on November 22, 2011 in New York City. Taylor Swift wrapped up the North American leg of her SPEAK NOW WORLD TOUR with two sold-out shows at Madison Square Garden this week. In 2011, the tour played to capacity crowds in stadiums and arenas over 98 shows in 17 countries spanning three continents, and will continue in 2012 with shows Australia and New Zealand. (

(Image credit: Larry Busacca/Getty Images)

Speak Now was defined by one color and one color only: A rich purple. It's the color Swift is wearing on the cover of the album, and it's the shade that has stayed attached to the record ever since. Sweet midi dresses and shoes that come in the same shade are go-tos for this era. 

Taylor Swift's 'Red' Era

Taylor Swift played the first of 13 North American stadium dates on The RED Tour at Ford Field in front of a sold-out crowd of more than 48,000 fans on May 4, 2013 in Detroit, Michigan.

(Image credit: Christopher Polk/TAS/Getty Images for TAS)

Red makes for an easy outfit because it only requires that you wear one color—red. Swift also went slightly preppy while on tour for the album, opting for a classic Breton striped shirt and red high-waisted denim. No matter which outfit vibe you choose, don’t forget your heart-shaped sunglasses. 

Taylor Swift's '1989' Era

Singer Taylor Swift performs at Gillette Stadium on July 25, 2015 in Foxboro, Massachusetts

(Image credit: Michael Loccisano/LP5/Getty Images for TAS))

1989 is one of the more unique albums in Swift’s discography regarding her looks. While she repped matching sets on tour for the album, she's opted for orange ensembles while on the current Eras Tour.

Taylor Swift's 'Reputation' Era

Taylor Swift performs on stage during the Taylor Swift reputation Stadium Tour at Etihad Stadium on June 9, 2018 in Manchester, Englan

(Image credit: Dave Hogan/TAS18/Dave Hogan/Getty Images for TAS)

My personal favorite era as someone who loves to wear all-black, Reputation-inspired outfits are perfect for those who prefer a little drama. From the actual sheer mesh dress I wore to my own concert to a statement-making choker necklace priced at under $50, this era is all about going all-out. 

Taylor Swift's 'Lover' Era

Taylor Swift attends the 2019 iHeartRadio Music Awards which broadcasted live on FOX at Microsoft Theater on March 14, 2019 in Los Angeles, California.

(Image credit: Rich Polk/Getty Images for iHeartMedia)

If you love playing with color, consider a Lover-era ensemble for your concert. The key colors for this era were bright Barbiecore pink and rich blue, but pastel shades like baby pink and lavender—a trending color for 2023—were also popular. Go all-out with a heart-shaped stencil around your eye, or heart-shaped earrings. 

Taylor Swift's 'Folklore' Era

In this image released on March 14, Taylor Swift performs onstage for the 63rd Annual GRAMMY Awards broadcast on March 14, 2021

(Image credit: TAS Rights Management 2021 via Getty Images)

Folklore was a departure from the previous maximalist Lover era. The aesthetic for the album was a combination of woodland fairy and cottagecore. On-stage, this translates to flowing summer dresses in muted shades like olive green. IRL, pair lacy layers with chunky cardigans and sweet Mary Jane shoes.

Taylor Swift's 'Evermore' Era

Taylor Swift performs onstage during the "Taylor Swift | The Eras Tour" at Allegiant Stadium on March 24, 2023 in Las Vegas, Nevada.

(Image credit: Ethan Miller/TAS23/Getty Images for TAS Rights Management)

Cozy-core fans, the Evermore era is for you. Taylor’s second pandemic album was full of woodland references but, unlike its predecessor, the vibe this time around was very much fall-inspired. Flannel dresses, comfy Birkenstock sandals, and other comfy pieces reign supreme. Shades to highlight include marigold yellow and burnt red. 

Taylor Swift's 'Midnights' Era

Taylor Swift performs onstage for the opening night of "Taylor Swift | The Eras Tour" at State Farm Stadium on March 17, 2023 in Swift City, ERAzona (Glendale, Arizona). The city of Glendale, Arizona was ceremonially renamed to Swift City for March 17-18 in honor of The Eras Tour

(Image credit: Kevin Mazur/Getty Images for TAS Rights Management)

Good thing silver everything is one of 2023’s biggest trends—Taylor is obsessed with the shade for her Midnights era. Her looks from this time in her career are about metallics, drama, and deep shades like navy blue and fushia. If you can’t stop listening to “Karma” or You’re On Your Own Kid,” This one is for you.  

Julia Marzovilla
Fashion E-Commerce Editor

Julia Marzovilla is the Fashion E-Commerce Editor at Marie Claire, where she reviews the latest launches from fashion and beauty brands, finds the best on-sale items around the internet, and interviews experts to find the best products in any category to share with her readers. She also creates shopping guides that span every vertical on the site as an expert in everything from the best laptop bags to the best laser hair removal devices.

In her near decade of experience, Julia has both written for several top outlets in the E-Commerce space and worked at major fashion labels. Prior to joining the Marie Claire team, she contributed similar shopping stories to sites such as Bustle, InStyle, The Zoe Report, Who What Wear, and worked as the Trending Fashion and News Writer STYLECASTER. You can find her across the internet at @JuliaMarzovilla. In real life, you can find her creating shopping guides for her friends, cooking or baking in her too-small kitchen, or buying tickets for the next time Harry Styles is in town.

Julia has a Bachelor’s degree in English with a minor in Journalism from Loyola Marymount University in Los Angeles, California. She lives in New York City, her hometown.