Why the #TrumpCup Movement Is a Very Counterintuitive Protest

This is not, traditionally, how boycotts work.


Some Trump supporters are unhappy with Starbucks and they're letting the company know by...buying Starbucks. If that sounds counterintuitive, it's because it is.

According to CNN, customers are asking baristas to write Trump's name on their cups as a form of protest after an incident they interpret as discrimination against the President-elect's supporters went viral.

On Friday morning, Twitter user @bakedalaska posted the instructions for "Operation #TrumpCup," which went viral with more than 6,500 retweets and 10,000 likes.

Some Trump supporters claim that they've been refused service while participating in #TrumpCup, but a lot of the response to the movement comes from skeptics. As they point out, usually when groups are dissatisfied with a company, they call for others not to shop there. But, in order to participate in #TrumpCup at all, you have to give Starbucks money.

Ultimately, according to Starbucks, baristas aren't required to write customers names on cups or call them out when the order is ready.

"Over the years, writing customer names on cups and calling out their names has been a fun ritual in our stores," a Starbucks spokesperson said. "Rarely has it been abused or taken advantage of. We hope and trust that our customers will continue to honor that tradition."

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