Free People is getting flirty for Valentine's Day with the brand's new short film Spark, createdin partnership with Cameo.tv—a new video application that allows users to easily create, share, and co-produce videos with professional grade effects.

Starring fashion icons like Poppy Delevingne and Nicole Trunfio paired with some very sexy guys, the romantic film features video shorts of those butterflies-in-the-stomach, sparks-flying kind of moments. You know, ones like that office flirtation, laundromat sexual tension, and friends-turned-lovers tale.

Fans will have also have a chance to participate in all the fun. Viewers are invited to shoot video shorts with the Cameo application to capture their own "spark moments," using the hashtags #freepeople, #spark, and #lovestory. The brand will then select and feature its favorites.

Watch the video, and download the Cameo app to film your own!

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