Kanye Wages War on Louis Vuitton

Whose side are you on?

Kanye Wages War on Louis Vuitton
(Image credit: Marie Claire)

Kanye West is mad at Louis Vuitton, and apparently that's supposed to mean something to everyone. Let's break down what actually happened.

First, the very outspoken rapper took a trip with Kim Kardashian and her new monochromatic wardrobe to Paris. Once they arrived, they (perhaps) settled in by eating croissants, macarons, and shopping at Givenchy.

Then Ye wanted to "meet the head of Louis Vuitton," he said during his interview on 92.3 Now. The French fashion label's response, however, was not the overwhelming excitement that West expected. The head of Louis Vuitton said, "I don't understand why we need to meet with you." GASP. SHOCK. DUH.

As punishment, West then went on to say, "Let me explain to you why you need to meet with me," before stating, "Everybody in New York City right now, don't buy any Louis Vuitton until after January!"

Right...so...Kanye is a great rapper, innovative musician, and all-around top notch entertainer. But will he persuade even a single fashion femme from buying Louis Vuitton? Probably not. As in, not even a little. In fact, we're on our way to Louis Vuitton right now.


Hallie has worked in beauty editorial for ten years and has been editorial director at Byrdie since 2021. Previously, she was a senior editor at Byrdie since 2016. During her time at Byrdie, she's written hundreds of high-performing stories on skincare, wellness (including fitness, diet, mental health, body image, et al) makeup, and hair. She's a regular on set, helping to source inspiration for makeup and hair looks, as well as interviewing celebrities, models, and other notable women and men in the beauty space.

Before that, Hallie ran Marie Claire's social media and wrote beauty and culture stories for the site, and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York’s Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Hallie's writing has also appeared in ELLE, Cosmopolitan, and InStyle. Hallie graduated with a BA in Communication Arts from the University of Wisconsin-Madison.