By Abigail Covington published
In a new Super Bowl commercial from Cadillac, Timothée Chalamet plays Edward Scissorhands’ son. This is truly what perfect casting looks like. The ad riffs on the Tim Burton cult classic film from 1990, and also features Winona Ryder, who played Johnny Depp’s love interest in the original film, in a new role as Edward Jr.’s Mom.
In the ad, Chalamet’s Scissorhands struggles with many of the same tribulations that his father did. It seems life doesn’t get much easier for those with scissors for hands. He can’t get through the day without accidentally puncturing something. His boss at a salad shop gets mad at him when he can’t help but turn someone’s order into a sculpture. Such is life for the boy with scissors for hands.
Things start to look up when Ryder notices how happy her son is playing a VR driving game. She sees that he’s able to steer the car without doing any damage so, ever the thoughtful mom, she gifts her son Cadillac Lyric featuring self-driving mode.
Speaking to Vogue about the commercial, Chalamet said, “Edward Scissorhands was a movie I adored growing up and the opportunity to step into that world was a dream come true.”
It's hard to imagine anyone better suited to play the subservise, moody character who over the years has become a cultural icon to outcasts everywhere. Watch the commercial, above, and see for yourself.
Abigail Covington is a journalist and cultural critic based in Brooklyn, New York but originally from North Carolina, whose work has appeared in Slate, The Nation, Oxford American, and Pitchfork
The 12 Best Satin and Silk Hair Wraps for Your Natural Hair
Farewell to unruly hair days.
By Chelsea Hall
21 Black-Owned Handbag Brands to Know and Shop in 2022
Bookmark this page.
By Marina Liao
Royal Experts Say Kate Middleton Isn't Trying to Upstage Camilla Parker Bowles
The Duchess of Cambridge may look like a queen, but she knows how to wait her turn.
By Kathleen Walsh
The 51 Best Love Songs of All Time
The best, most romantic love songs ever written, spanning every genre.
By Gabrielle Ulubay
'Euphoria' Season 2: Everything We Know So Far
New episodes will drop weekly until the end of February.
By Neha Prakash
'Bridgerton' Season 2: Everything We Know
The viscount and his new love interest will hit your queue in March.
By Andrea Park
'Manifest' Season 4: Everything We Know
It's official: The once-canceled show is returning for a final chapter (or two).
By Jenny Hollander
'Virgin River' Season 4: Everything We Know
So! Many! Cliffhangers!
By The Editors
'The Fastest Way to Fall' Resonated With Readers Looking to Embrace Their Bodies
"The slow burn pining, tension, and steam had me blushing."
By Marie Claire
The 75 Best Romantic Comedies of All Time
Where does your fave fall on the list?
By The Editors
Join #ReadWithMC: Marie Claire's Virtual Monthly Book Club
Never feel guilty about skipping book club again.
By The Editors