A Weekend in the Life of Estée Lauder's Editorial Creator

Laney Crowell gives us an Insta-glimpse into her weekendbeautiful makeup, morning coffee, and fresh flowers included.

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Laney Crowell
Laney Crowell gives us an Insta-glimpse into her weekend—beautiful makeup, morning coffee, and fresh flowers included.
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Laney Crowell
For Estée Lauder's editorial content creator, Laney Crowell, there's no such thing as a typical day. From organizing the incredible Instagram shoots that the brand has become synonymous with, to working with models (like Kendall Jenner!) and overseeing content for The Estée Edit, Crowell has the type of job a million girls would die for. With a background in magazines such as Elle and Lucky, Crowell developed a passion for creating innovative and authentic content in the editorial and social media worlds before landing her dream job at Esteé Lauder and launching her own blog, Downtown Romantic. Here, she shares a glimpse into her weekend, complete with her new favorite beauty products, go-to restaurants, and shopping addictions. Follow Laney and Estée Lauder at @laneycrowell and @esteelauder.
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Laney Crowell
"Finishing up at work and the exciting launch of our newest model @KendallJenner."
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@laneycrowell
"Thanks to working with the girls from @Bonberi, I'm now addicted to making morning smoothies with fresh fruit, homemade almond milk, chia seeds and toasted coconut."
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@laneycrowell
"Saturdays call for bodega flowers to brighten up the apartment. They're cheap and they last."
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@laneycrowell
"Morning stroll down West 4th street before it gets too crowded. #WestVillage #NYC #homesweethome"
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@laneycrowell
"Week days are for green tea. Weekends are all about coffee breaks with my boyfriend. Currently loving Third Rail in Greenwich Village."
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@laneycrowell
"My favorite colors on display @barneysnyofficial. #shopping"
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@laneycrowell
"I recently did a story on #TheEsteeEdit at Catbird in Williamsburg. Couldn't resist getting this dainty little bracelet to add to my stack."
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@laneycrowell
"My favorite food: avocado toast. Personally I'm partial to the one at Navy (where we recently threw The Estée Edit launch party!), and not just because I have a huge girl crush on the chef @CamilleBecerra."
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@laneycrowell
"Heading out for the night. It's all about the side sweep, a little mascara, blush, and gloss over my new obsession: Pure Color Envy Lipstick in Insatiable Ivory – it's the best nude."
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@laneycrowell
"Always need to get a manicure to start the week off right. My current go-to shade is @esteelauder's Le Smoking."
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