We all know that "sex sells," but it seems like one south Wales bus company took the adage a little too far. According to the BBC (opens in new tab), people were outraged after an ad featuring a half-naked woman carrying a sign that read "Ride me all day for £3" appeared on the new X1 line in an effort to "make catching the bus attractive to the younger generation."
Unsurprisingly, people on social media did not find this very amusing.
@WomenForIndy @NAT_Group apology a disgrace. Half naked women wi sign saying "Ride Me All Day for £3" should not be used to appeal to youth.May 11, 2015
But on the soooort of plus side, some of the ads featured a guy instead of a woman, so at least there's not a gender bias?
Don't worry men, your bodies aren't immune from the sexualisation of @NAT_group either! Terrible marketing. pic.twitter.com/24KHF6LcIzMay 11, 2015
Following the backlash, New Adventure Travel has issued an apology and promised to remove all the ads within 24 hours.
Also, on a side note, do buses really need to be sexy?
-
16 Breezy Linen Dresses for SummerThe closest thing to wearing nothing.
-
The 30 Best Korean Dramas on Netflix Right Now
For those dipping their toes into the vast world of dramas beyond 'Squid Game.'
-
JVN Hair Is Having an Unreal Memorial Day Sale
You’re going to want the Air Dry Cream for upcoming beach days.
-
The 50 Best Vibrators, According to Sex Toy Experts
The most trusted source in feelin' yourself.
-
The 16 Best Sex Games to Spice Up Date Night With
Game night, but make it hot.
-
COVID Forced My Polyamorous Marriage to Become Monogamous
For Melanie LaForce, pandemic-induced social distancing guidelines meant she could no longer see men outside of her marriage. But monogamy didn't just change her relationship with her husband—it changed her relationship with herself.
-
Four Flirting Fun Facts--With Research to Back Them Up!
My pal Judy Dutton just wrote an excellent new book: How We Do It: How the Science of Sex Can Make You a Better Lover. She's chatted with me about the psychological studies that show how best to flirt; what kind of pick-up lines work best; and what you're really saying with your body language.
-
100 Sex Songs That Won't Make You Cringe
Dim the lights and hit play on this sex songs — the perfect playlist of songs to have sex to.
-
75 Movie Sex Scenes That Are 100 Percent Real
These actors aren't faking anything.
-
33 Unexpected Valentine's Day 2022 Date Ideas
A.k.a. not dinner and roses.
-
The All-Time Favorite Sex Positions of 11 Real Women
"It makes me feel like the sexiest woman on earth."
