This Bus Line Is Under Fire for Some Cringe-Worthy "Ride Me All Day" Ads

Okay, who thought this would be a good idea?

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New Adventure Travel/Twitter

We all know that "sex sells," but it seems like one south Wales bus company took the adage a little too far. According to the BBC, people were outraged after an ad featuring a half-naked woman carrying a sign that read "Ride me all day for £3" appeared on the new X1 line in an effort to "make catching the bus attractive to the younger generation."

Unsurprisingly, people on social media did not find this very amusing.

[twitter align='center']https://twitter.com/charlottechurch/statu/597713070580981760[/twitter]

[twitter align='center']https://twitter.com/penguinos99/status/597803561200787457[/twitter]

But on the soooort of plus side, some of the ads featured a guy instead of a woman, so at least there's not a gender bias?

[twitter align='center']https://twitter.com/VickyChandler/status/597700901390942208[/twitter]

[twitter align='center']https://twitter.com/GodfreyElfwick/status/597773914455048192[/twitter]

Following the backlash, New Adventure Travel has issued an apology and promised to remove all the ads within 24 hours.

Also, on a side note, do buses really need to be sexy?

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