This Bus Line Is Under Fire for Some Cringe-Worthy "Ride Me All Day" Ads

Okay, who thought this would be a good idea?

Motor vehicle, Mode of transport, Transport, Vehicle, Bus, Commercial vehicle, Automotive exterior, Urban area, Public space, Vehicle registration plate,
(Image credit: New Adventure Travel/Twitter)

We all know that "sex sells," but it seems like one south Wales bus company took the adage a little too far. According to the BBC (opens in new tab), people were outraged after an ad featuring a half-naked woman carrying a sign that read "Ride me all day for £3" appeared on the new X1 line in an effort to "make catching the bus attractive to the younger generation."

Unsurprisingly, people on social media did not find this very amusing.

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But on the soooort of plus side, some of the ads featured a guy instead of a woman, so at least there's not a gender bias?

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Following the backlash, New Adventure Travel has issued an apology and promised to remove all the ads within 24 hours.

Also, on a side note, do buses really need to be sexy?