We all know that "sex sells," but it seems like one south Wales bus company took the adage a little too far. According to the BBC, people were outraged after an ad featuring a half-naked woman carrying a sign that read "Ride me all day for £3" appeared on the new X1 line in an effort to "make catching the bus attractive to the younger generation."
Unsurprisingly, people on social media did not find this very amusing.
[twitter align='center']https://twitter.com/charlottechurch/statu/597713070580981760[/twitter]
[twitter align='center']https://twitter.com/penguinos99/status/597803561200787457[/twitter]
But on the soooort of plus side, some of the ads featured a guy instead of a woman, so at least there's not a gender bias?
[twitter align='center']https://twitter.com/VickyChandler/status/597700901390942208[/twitter]
[twitter align='center']https://twitter.com/GodfreyElfwick/status/597773914455048192[/twitter]
Following the backlash, New Adventure Travel has issued an apology and promised to remove all the ads within 24 hours.
Also, on a side note, do buses really need to be sexy?
