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    1. Beauty
    2. Hair

    Selena Gomez’s Lob Hairstyle Makes a Retro Look Feel New Again

    The crop that keeps on giving.

    Ariel Wilson's avatar
    By Ariel Wilson
    Published 21 August 2025 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Selena Gomez smiling and holding her new perfume balm
    (Image credit: Getty Images)
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    Selena Gomez’s lob is like the chameleon of the hair world, and I’m once again taking notes. On August 20, the actress and entrepreneur shared her latest collaboration from her brand, Rare Beauty, revealing that she has partnered with her favorite seasoning brand, Tajín, to release a lip and cheek set. Stunning new offerings aside (that new blush shade does actually look so deliciously appropriate for fall), I focused on the first clip of her hair, which showed off the versatility of her haircut.

    Gomez’s hair was first parted in the middle before it was styled bone straight. To add a bit of extra texture, the ends of her hair were curled under to frame her face, and she likely applied a small amount of edge control to slick down her baby hairs. No other accessories completed the look, allowing her soft grunge makeup to take center stage.

    A post shared by Rare Beauty by Selena Gomez (@rarebeauty)

    A photo posted by on

    Gomez has never been one to shy away from switching up her hairstyles, and this curled lob is just one of many looks she’s been seen wearing in recent weeks. Back in July, she was photographed with a butterfly cut after showcasing her natural curl texture via a shag just a few days earlier. Immediately afterward, she posted on Instagram wearing a half-up, half-down hairstyle that was as functional as it was cute, while promoting Rare Beauty’s eau de parfum. Then in August, she displayed a sleek bun at a friend’s wedding, paired with the chicest finger-wave bangs. In short, Gomez has what feels like the most versatile head of hair in Hollywood.

    Gomez’s latest look is pretty easy to recreate, but keeping a curl like this in place is the real challenge. Still, I have a few products that should help, so keep reading for the tools and sprays you’ll want to have on hand to recreate Gomez’s bumped lob.

    Perfect Hair Day Heat Styling Spray

    Living Proof
    Perfect Hair Day Heat Styling Spray
    $34
    SHOP NOW

    Before picking up any styling tools, make sure that your heat protectant mist or balm is applied to all sections of your hair.

    Le Duo Flex 360° Airflow Titanium Styler - Blush

    L'ange
    Le Duo Flex 360° Airflow Titanium Styler
    $119
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    I'm a big fan of curling straighteners, especially as someone who isn't the best at using traditional curling irons.

    Pro Artist Protect & Style Curlstraight Styler

    Hot Tools
    Pro Artist Protect & Style Curlstraight Styler
    $100
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    This Curlstraight styler is ideal for those with longer hair, allowing them to achieve a similar look to Gomez's.

    Pro Artist 24k Gold Collection Extended Barrel Curling Iron - 1-1/4"

    Hot Tools
    Pro Artist 24k Gold Collection Extended Barrel Curling Iron - 1-1/4"
    $80
    SHOP NOW

    As for true curling irons, you can't go wrong with a classic Hot Tools moment.

    Tresemme Extra Hold Hairspray for 24-Hour Frizz Control - 7.8oz

    Tresemmé
    Extra Hold Hairspray
    $6
    SHOP NOW

    Once you get the perfect curl, spray it with a strong-hold hairspray like this one from Tresemmé, then set it with a roller or hold it in your hand until it cools down a bit to help it stay longer.

    Marie Claire Newsletter

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    Explore More
    Selena Gomez
    Ariel Wilson
    Ariel Wilson
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    Beauty Writer

    Ariel Wilson is the Beauty Writer at Marie Claire. Previously the associate beauty editor at PS, she also has bylines in InStyle, Forbes Vetted, Women's Health, and more.

    Shaped by her experience in research, social sciences, and the non-profit sector, Ariel enjoys looking at beauty from a sociocultural lens, looking to avenues like politics, culture, and the arts, to inform her views on the space. That being said, as a true beauty-product obsessive, testing the latest items to hit the market, keeping up with trends, and meeting industry icons, will always be her favorite part of working in the beauty space.

    When she's not working, Ariel can be found hanging out with her husband and loving on their two cat daughters: Cow and Chicken.

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