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    1. Beauty

    Selena Gomez Brings Back the Romantic Date Night Wave

    This hairstyle could seriously double as a bridal look. 

    Ariel Wilson's avatar
    By Ariel Wilson
    Published 31 July 2025 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Selena Gomez wearing a lob hairstyle and a red suit smiling for the camera
    (Image credit: Getty Images)
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    Selena Gomez, hair chameleon, strikes again. On July 30, the actress posted a photo dump on her Instagram, showcasing the latest offerings from her brand, Rare Beauty. The photos picture the new perfume, along with the bonus matching fragrance layering balms, designed to add a customizable touch to the product. Aside from the innovation, I couldn’t help but notice Gomez’s super romantic hairstyle for the shoot.

    A stark contrast to the shaggy lob hairstyles she’s been seen with lately, Gomez’s hair tumbled down her back in this photo, gently cascading over the bouquet of white roses she held. No clips or accessories were added to the look, but I’ll be the first to say she didn’t need any. The style shone perfectly all on its own, thanks to the waves woven throughout. Soft, radiant skin and dewy pink cheeks completed the glam.

    A post shared by Selena Gomez (@selenagomez)

    Gomez has never been one to shy away from a good trend, and understandably so. She’s worn everything from a bob to a butterfly cut, and she has somehow managed to look impeccable in each style. These romantic waves, in particular, are one of her many hairstyles that are calling to me because they are the perfect transitional look to carry through the summer and into fall.

    Wavy hair has been slowly re-entering the zeitgeist after the voluminous '70s-inspired Farrah Fawcett curl gained popularity post-pandemic. It was soon followed by a resurgence in bouncy, glamorous layers, seen on celebrities like Kash Doll, Megan Thee Stallion, and others. Now, waves have been spotted on everyone from Katie Holmes to Sarah Pidgeon, and they have even been paired with braids for a chic boho twist on classic knotless braids. If you suddenly regret tossing out your crimpers or hair wavers from years ago, keep reading for the updated product list you’ll need to achieve Gomez’s new look.

    High Tide Deep Wave Hair Crimper

    Amika
    High Tide Deep Wave Hair Crimper
    $120
    $120 AT SEPHORA

    One of my go-to tricks for achieving the perfect loose curl hairstyle is to start with a waver like this one from Amika.

    Singlepass Curl 0.75” Ceramic Long Barrel Curling and Wave Iron

    T3
    Singlepass Curl 0.75” Ceramic Long Barrel Curling and Wave Iron
    $170
    $169.99 AT SEPHORA

    I then like to use a thinner curling wand, such as this one from T3, and randomly curl pieces of hair toward the middle of my head. It gives the style more volume and makes it slightly less uniform.

    25 Miracle Milk Heat Protectant Leave-In Conditioner

    Mizani
    25 Miracle Milk Heat Protectant Leave-In Conditioner
    $26
    $42 AT SEPHORA

    My most important beauty rule? Never keep a hair tool nearby if heat protectant isn't right next to it.

    Soft Pinch Liquid Blush

    Rare Beauty by Selena Gomez
    Soft Pinch Liquid Blush
    $25
    $25 AT SEPHORA

    I can't stop thinking about that soft pink cheek color Gomez was wearing. Get a similar look with Rare Beauty's liquid blush in Happy.

    Universal Luminous Tinted Lip Gloss

    Anastasia Beverly Hills
    Universal Luminous Tinted Lip Gloss
    $22
    SHOP NOW

    Gomez's glossy lip is likely courtesy of a product from her brand. Still, my favorite pink lip gloss ever is this one from Anastasia Beverly Hills in Soft Pink.

    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.

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    Explore More
    Selena Gomez
    Ariel Wilson
    Ariel Wilson
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    Beauty Writer

    Ariel Wilson is the Beauty Writer at Marie Claire. Previously the associate beauty editor at PS, she also has bylines in InStyle, Forbes Vetted, Women's Health, and more.

    Shaped by her experience in research, social sciences, and the non-profit sector, Ariel enjoys looking at beauty from a sociocultural lens, looking to avenues like politics, culture, and the arts, to inform her views on the space. That being said, as a true beauty-product obsessive, testing the latest items to hit the market, keeping up with trends, and meeting industry icons, will always be her favorite part of working in the beauty space.

    When she's not working, Ariel can be found hanging out with her husband and loving on their two cat daughters: Cow and Chicken.

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