
It's all about the sneak peek these days. And cats, naturally. Diet Coke premiered a new commercial featuring Taylor Swift and about a dozen cats in tow. She smiles, sips, and promotes her upcoming album all in one caffeine-filled swoop. Her new kitten Olivia Benson even makes a much-appreciated appearance.
The most exciting part, however, is that a clip of an unreleased song off her upcoming album is playing in the background. We'll hold off on the lyrical analysis until the full version comes out, but until then you can live out your cat lady nightmares (or dreams, no judgement!) through T. Swift.
Hallie has worked in beauty editorial for ten years and has been editorial director at Byrdie since 2021. Previously, she was a senior editor at Byrdie since 2016. During her time at Byrdie, she's written hundreds of high-performing stories on skincare, wellness (including fitness, diet, mental health, body image, et al) makeup, and hair. She's a regular on set, helping to source inspiration for makeup and hair looks, as well as interviewing celebrities, models, and other notable women and men in the beauty space.
Before that, Hallie ran Marie Claire's social media and wrote beauty and culture stories for the site, and helped launch Time Inc.'s digital-only beauty brand, MIMI. After college, she contributed to Time Out New York’s Shopping & Style section before landing her first beauty editor gig at Hearst's Real Beauty. Hallie's writing has also appeared in ELLE, Cosmopolitan, and InStyle. Hallie graduated with a BA in Communication Arts from the University of Wisconsin-Madison.
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