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With the kind of open-legged Captain Morgan stance that makes shrinkage (opens in new tab) a non-issue (the hashtag over the crotch helps too), a Calvin Klein boxer-briefed Justin Bieber stares into the middle distance for the brand's spring 2016 campaign. Is he playing off the marble statue to his right? Is he regretting that time he demanded we clap on the beat or not at all (opens in new tab)? Nope—he's just flaunting in #hisCalvins.
I flaunt in #mycalvins. Introducing the @CalvinKlein spring 2016 campaign pic.twitter.com/qe8MvgHATZJanuary 26, 2016
Meanwhile, Kendall Jenner wants to be with you in #herCalvins.
I want to be with you in #mycalvins. My new Spring 2016 @calvinklein campaign... What do you do in yours? pic.twitter.com/QXVkdx9ylPJanuary 26, 2016
And FKA Twigs wants to achieve excellence in hers.
i excel in #mycalvins. here's a first look at the new spring 2016 @calvinklein campaign, shot by tyrone lebon pic.twitter.com/d1QhG1aFIYJanuary 26, 2016
And Fetty Wap acquires monetary compensation for his efforts in his.
I make money in #mycalvins. The S16 @calvinklein ad campaign, shot by Tyrone Lebon. pic.twitter.com/4MWPqI0scAJanuary 26, 2016
Finally, this is what they all do in #theirrespectiveCalvins.
Introducing the S16 Calvin Klein global advertising campaign. What do you do in yours? #mycalvinshttps://t.co/gndrvNJ7BwJanuary 26, 2016
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Chelsea Peng is a writer and editor who was formerly the assistant editor at MarieClaire.com. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.
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