Yesterday, Styleite editor Ashley Hoffman called out Victoria's Secret for charging up to $4 more for DD and DDD cup bras than they do for A–D cup bras.
"This is the message," she wrote. "You're less welcome here, you're kind of a hassle, so we'll take more money from you if you want to attempt to look as smoldering as our standard sizes. They're a bunch of self-esteem pickpockets."
Larger sizes do require more materials and are therefore more costly to produce, but Victoria's Secret appears to be the only major bra brand passing that price difference directly to consumers. Aerie, which offers select styles in DD and DDD, charges the same price regardless of size, as do Hanes and Wacoal.
Even high-end luxury brands appear to maintain pricing across sizes.
Victoria's Secret is not the first brand to come under fire for up-charging for larger sizes. In November of last year, 95,000 people signed a Change.org petition asking Old Navy to stop up-charging for plus-size women's clothing, which they were not doing for equivalently sized men's clothing. Old Navy has since leveled their prices, so who knows if enough people make noise about the issue. Maybe Victoria's Secret will change, too.