Taylor Swift's "Look What You Made Me Do" Music Video Set an Insane YouTube Record

Outpacing Adele.


Kim Kardashian and Kanye West, two of the major targets of Taylor Swift's "Look What You Made Me Do" song and video, may purposely be ignoring Swift's new music, but the rest of the world isn't—and have helped Swift make YouTube history.

Swift now holds the record for the most-viewed video in its first 24 hours ever on YouTube. She achieved 39 million views, as the video's director Joseph Kahn excitedly shared on Twitter:

At 30 million views, she broke the record for Vevo's most viewed video, besting the 27 million views Adele's "Hello" gained. The 39 million figure puts her ahead of Psy's "Gentleman," which set a record for 38 million views in a day in 2013.

"Look What You Made Me Do"—the single itself—already set streaming records on Spotify (3.8 million streams in one day).

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