5 Videos of People Absolutely Losing Their Minds Over Balmain x H&M

Do *not* come between these shoppers and their fashion.

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(Image credit: Archives)

Balmain x H&M, the fast-fashion brand's collaboration with designer Olivier Rousteing, launched this morning (opens in new tab) worldwide and shit has been bananas ever since. Not only were people already lining up outside stores as early as last night, but when the collection launched online at 8 a.m. this morning, fanatic shoppers promptly crashed H&M's website (opens in new tab) with their rapidfire clicking and en masse "add to cart." Most items are completely sold out—but, hey, you can always buy them on eBay (opens in new tab) for nearly quadruple the retail price! 

H&M doesn't often have designer collaborations like this, so when they happen, you'd better believe the stampedes bring their full crazy. Here are some mind-blowing videos of what shopping has been like for the #HMBalmainNation today:

1. The Bum Rush

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2. The Dressing Room Tug-of-War

3. The Sprint to the Store

4. The Frustrated Shouting

5. The GRAB EVERY HANGER YOU CAN OMG PLEASE

Didn't get your Balmain x H&M today? Just remember this:

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STORY BY HELIN JUNG
STORY BY HELIN JUNG

Helin Jung is a writer and editor based in Los Angeles. She was formerly the executive lifestyle editor of Cosmopolitan.com.