Not since Emma Watson's hot brother tilted his head moodily for
Burberry have we been so psyched for a fashion campaign starring celebrity
siblings—and only celebrity siblings.
Under the pennant of #BalmainUnconditionalLove, the house
has begun releasing its fall ads, the first two of which feature Joan and Erika
Smalls and clandestine fashion bloggers Kendall and Kylie Jenner in a position that suggests they're saving their sisterliness for when there aren't heavily beaded dresses at stake .
According to Women's Wear Daily, creative director Olivier Rousteing has also tapped Gigi and Bella Hadid, and for the men's campaign, twin models Armando and Fernando Cabral. The newest recruits to the #BalmainArmy "represent the fresh, diverse and open spirit of a new generation of fashion," Rousteing said, and convey the "strength, support and love that family members can provide to one another."
Super timely and inspiring considering the Kardashians' showing at last night's ESPY Awards, but also because, not that long ago, they were kicking each other in the groin.