Jason Wu Launches Younger, More Affordable Label Miss Wu

With the soon-to-be-launched Miss Wu clothing line, named for the Jason Wu house logo cartoon owl, fashion fanatics looking for a lower price point can now partake in the phenomenon that is Jason Wu.

The Miss Wu line will consist of 40 pieces, all priced between $195 and $795, and the designer is quick to assure that his new collection is not merely a cheaper imitation of his namesake line. Wu has infused his new line with 1960s-inspired elements, such as Mod prints, mini skirts, and floppy hats, popularized by icons like Jane Birkin and Marianne Faithfull. The designer made an effort to steer clear of some of the more ubiquitous trends in women's clothing, like hard-edged pieces that target a younger set. Instead, Miss Wu embraces a softer aesthetic with a focus on feminine details.

The new collection will debut at Nordstrom for Spring 2013, and considering that Wu's Target collection sold out online within mere hours of launching, get ready to snag items from the Miss Wu line as soon as they hit stores!