On Thursday, Kylie Jenner teased an all-new camo collection for her merch line, sold at KylieJennerShop.com. But shortly after her announcement, she was called out for reportedly copying (opens in new tab) an NYC-based indie designer named PluggedNYC (opens in new tab).
Plugged's creative director, Tizita Balemlay, claims Kylie's team asked for a package of her designs, including swimwear, which Plugged sent over. Balemlay has posted an alleged email exchange between her team and Kylie's:
In addition, the designer has sounded off on her Instagram account, posting side-by-side images of Kylie's designs and hers. "I am the influence *drops mic," the post says. "Copy & Paste down to the shoes I used on my models 😂😭."
In a second post, the designer is careful to note that no, she didn't invent camo, "but I sure as hell brought it back to life and pushed the two-piece camo movement. I can't remember one brand that sold matching camo two-pieces that weren't generic tees with cargo for ladies before my brand, unless it was custom...I started my brand with pennies funny how someone can just take a whole movement bc of how much money and power they have."
The controversy over Kylie's camo line doesn't end there, either. After Perez Hilton announced the line's launch on Twitter, writing, "@KylieJenner is trying to make camo bikinis a thing..." commenters shot back with accusations of cultural appropriation (opens in new tab).
In particular, they cited the fact that Destiny's Child wore camo two-piece designs in their Survivor music video and in promo pics 16 years prior. "Every time this girl does something, they say she is starting a trend," one user wrote, while another said, "Miss Tina [Knowles] did not put in the hours on that sewing machine to be slandered and denied recognition."
I'm Cosmopolitan's fashion editor—you can follow me on Instagram at @racheltorgs. I love plunging necklines, wide-leg pants, and any excuse to wear something comfy. I consider prosecco to be a major food group.
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