Amazon Fashion Launches 'The Drop' With The Fashion Guitar's Charlotte Groeneveld

Amazon is releasing its newest collection for The Drop curated by The Fashion Guitar's Charlotte Groeneveld.

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Chose your fighter: Amazon's Personal Shopper by Prime Wardrobe (opens in new tab) service or The Drop, a collection curated by your favorite influencers? Well, it may just have to be both because today, August 6, Amazon is releasing its newest collection for The Drop curated by The Fashion Guitar blogger herself, Charlotte Groeneveld.

Groeneveld, known for her effortless style that typically consists of simple, comfortable pieces paired with statement accessories or shoes, put together a 14-piece collection that includes styles that were seemingly inspired by this year's prairie/victorian trend, including a mint green puff-sleeve floor-length gown Groeneveld calls the "hero" of her collection and a white, high-neck bib mini dress that features a ruffle hem.

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It's not all romantic dresses and blouses, though. Groeneveld's collection also features bubble gum pink cycling shorts, loose chambray shorts, pink wide-leg trousers, and more.

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“The collection is an extension of my own wardrobe, but filling the gaps with pieces I felt were still missing,” Charlotte told People. “It’s inspired by today’s street style rather than runway collections. It brings together everything I love seeing on women around me.”

The entire collection is live now, but only for 30 hours. Shop the full range at (opens in new tab), download the Amazon App on your mobile, or shop some of our favorite pieces.

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Nerisha is the beauty commerce editor at, covering all things beauty (and fashion and music). She has a penchant for sneakers and nude lip glosses, and spends way too much time re-watching 90s sitcoms.