
Right on the heels of C. Wonder's announcement earlier this month, Kate Spade Saturday will close all 19 stores during the first half of 2015.
According to the Wall Street Journal, the company pulled the plug after several quarters of weak sales and heavy promotions. The two-year-old brand will still have its own label and merchandise, however, which will be sold at Kate Spade New York locations and on its e-commerce site.
So long, chunky sunglasses and structured bags ordered from those digital window shops. It's a tough world out there for fun, kitschy brands.
You should also check out:
Oof—Fashion Brand C. Wonder Is Shutting Down All Its Stores
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Chelsea Peng is a writer and editor who was formerly the assistant editor at MarieClaire.com. She's also worked for The Strategist and Refinery29, and is a graduate of Northwestern University. On her tombstone, she would like a GIF of herself that's better than the one that already exists on the Internet and a free fro-yo machine. Besides frozen dairy products, she's into pirates, carbs, Balzac, and snacking so hard she has to go lie down.
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