On September 16, Gucci will donate a percentage of the day's sales of the watch at its Fifth Avenue flagship to FFAWN, as well as sales of the timepiece in Gucci stores and select department and specialty stores in the United States and Canada.
"Mary J. inspires all of us with her songs and now through her commitment to the empowerment of disadvantaged young women," says Giannini of her friend and brand supporter. "I am so grateful to Frida and Gucci for their extraordinary kindness and generosity," Blige adds. "By opening their doors to support FFAWN, they will make a real difference in the lives of many young women seeking hope and help. Gucci sets a great example in the luxury world in recognizing its responsibility to give back."