Our anticipation for Phillip Lim's upcoming collection for Target is building by the day, especially as new details are beginning to emerge. This photo of the line's first advertisement hit Instagram yesterday, and the Internet exploded with excitement over the promise of a Pashli-inspired handbag in the 100-item collection. The Pashli is one of Lim's signature bags, and the mini version retails for $650 in stores — the Target version will reportedly go for just $35. We're also loving the floral shift which is reminiscent of the feminine prints the designer used in his Resort and Spring 2013 collections. If you like what you see, mark your calendars for September 15, which is when the line hits stores and Target.com.