Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Style at Large
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Winter Shoe Trends
    • Perfume Necklaces
    • Kathy Hochul and Adrienne Adams
    • Bouclé
    • Statement Red Socks
    • Angel Reese
    1. Beauty

    I Swear By These Beauty Essentials as My Fashion Month Survival Kit

    Products that work just as hard as I do.

    Hannah Baxter's avatar
    By Hannah Baxter
    Published 23 September 2025 In Features

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    Hannah Baxter at Fashion Week
    (Image credit: Hannah Baxter)
    Jump to category:
    • Super Serums
    • Mega Moisture
    • Touch of Blush
    • Bow to Brows
    • Au Naturel
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    It hardly feels possible, but we’ve already made it through New York Fashion Week, skipped across the pond to London, and Milan and Paris are soon to be on deck. There’s so much to see and do and report that it basically feels like a bi-annual industry holiday. And while I’m not a fashion editor racing to get to as many shows as possible, I am reporting from backstage, attending dozens of events, and generally hanging on for dear life in the flurry of glamorous chaos. Is it fun? Yes. Is it exhausting? Double yes. It’s why I turn to so many of my most tried-and-true beauty essentials to keep my skin, hair, and makeup on point so that I can concentrate on other things, like bringing you the biggest beauty trends of the season, and (hopefully) reminding myself that I don’t need yet another pair of eel skin loafers or a $160 lipstick.

    What makes a product so crucial in my routine? Well, it has to fight against the inflammation I’ll inevitably face with all the stress, lack of sleep, and questionable late-night dinner choices. It has to keep my frizz manageable and second or third-day hair looking fresh. And, most importantly, it has to last, meaning I’m not running to the bathroom to check if my lip color has migrated to my teeth. In essence, I need products that work just as hard as I do so that I can look and feel my best all throughout fashion month. Keep scrolling for the 10 beauty essentials I swear by to make it through the madness in one stylish piece.

    Super Serums

    The most efficient way to boost your skincare routine is with a targeted face serum. During fashion month I prioritize firming and brightening since sleep sort of falls to the wayside and my complexion can look slightly lackluster.

    Miniprotein Exosome Bioactive Ampoule

    Peach & Lily
    Miniprotein Exosome Bioactive Ampoule
    $53
    SHOP NOW

    I swear my skin is bouncier and brighter after just a few weeks of using this serum. This is one of my favorite K-beauty brands that’s available in the States, and this newest launch has quickly become a staple in my routine.

    Pca Skin Pro-Max Age Renewal Advanced Anti-Aging Serum With Micro Growth Factor Technology 1 Oz

    Pca Skin
    Pro-Max Age Renewal Advanced Anti-Aging Serum with Micro Growth Factor Technology
    $221
    SHOP NOW

    I love this serum so much I bought it for my 72-year-old mom so she could enjoy the lifting and toning benefits. My complexion is impossibly youthful and glowy when I use this nightly (not at the same time as my favorite retinol, to be clear!).

    Mega Moisture

    Lowkey, the best way to ensure that your makeup stays put throughout the day is to prioritize a great moisturizer. This way you don’t have dry spots creep into the conversation by late afternoon and cause your concealer to flake or crease.

    Embryolisse Lait-Crème Concentré, Multifunction Daily Moisturizer, Primer, and Makeup Remover, Suitable for All Skin Types. French Face Cream With Shea Butter & Aloe Vera, 1.01 Fl Oz

    Embryolisse
    Lait-Crème Concentré
    $17
    SHOP NOW

    It’s only fitting to use a backstage beauty staple for my fashion month moisturizer. This is a foolproof French pharmacy formula that’s been in my beauty cabinet for over a decade, and all you need to do is witness the subsequent glow to understand why.

    ulta, The Ceramide Skin Barrier Moisturizer

    COSRx
    The Ceramide Skin Barrier Moisturizer
    $23
    SHOP NOW

    When I tell you I have FLOWN through this formula like a little kid on Christmas, I’m not exaggerating. It’s so delicious, my skin is so thrilled when I apply it, and there isn’t an ounce of dryness or irritation in sight. Perfection.

    Touch of Blush

    If I’m racing out the door and have very little time to do my makeup, I always prioritize a blush to brighten, lift, and help my cheekbones look like they could cut glass. It’s the product that always makes the most impact with very little effort.

    You may like
    • A woman with a black shirt and glasses looking into the camera. She is next to a spray sunscreen. My Favorite Vacation Beauty Products Create the Perfect End of Summer Routine
    • yoonchae on a purple background and in the mood KATSEYE’s Yoonchae Swears This K-Beauty Blush Technique Gives Her the “Cutest” Flush
    • A woman with short black hair and shimmery purple cheeks next to another woman with long black hair smoky eye makeup and lightly tinted red lips. London Fashion Week Brought Indie Sleaze Into the High Fashion Arena

    Colour Wash Blush Water Tint

    Victoria Beckham Beauty
    Colour Wash Blush Water Tint
    $46
    SHOP NOW

    In terms of staying power, a blush stain can’t be beat. This new formula from VBB has quickly replaced all my other cream blush favorites for a revitalizing hint of color on my cheeks.

    Camo Liquid Blush - Pinky Promise

    e.l.f. Cosmetics
    Camo Liquid Blush
    $8
    SHOP NOW

    Ugh, this blush should be illegal for how well it performs for the insanely low price tag. I keep this stocked in my bathroom at all times and it never fails me.

    Bow to Brows

    I cannot leave my apartment without tending to my brows. They’re bushy, bold, and tend to lay in a million different directions if left to their own devices, so they always see some love but especially during fashion month when time for other makeup can be limited.

    Precise 24-Hour Ultra Slim Waterproof Eyebrow Pencil - Universal Red

    Bobbi Brown
    Precise 24-Hour Ultra Slim Waterproof Eyebrow Pencil
    $25
    SHOP NOW

    I was convinced that I’d never find the perfect eyebrow pencil to fill in my slightly patchy brows and then this Bobbi Brown formula entered my life and I was forever changed. From the micro thin tip to the easy blendability, our lifetime relationship has begun.

    Joey Healy Brow Structure Clear Set, Waterproof Eyebrow Gel, Natural Definition Clear Brow Gel and Soap Brows

    Joey Healy
    Brow Structure
    $25
    SHOP NOW

    I see Joey for my brows as often as I can but this clear gel is the next best thing to an appointment for a shaping session. It boasts all-day hold without flaking and couldn’t be easier to use.

    Au Naturel

    I can’t be bothered to use hot tools most of the time, but during the rush of fashion month, I’m definitely letting my natural 2b waves take center stage. The key is turning to products that help define, smooth frizz, and help your texture thrive from day to night.

    Marie Claire Newsletter

    The ultimate daily digest for women of power, purpose, and style.

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    Odele, Air Dry Styler

    Odele
    Air Dry Styler
    $9
    $8.99 AT ULTA

    My styling routine always starts with this air-dry formula, which I apply with the prayer hand method on wet hair, post leave-in conditioner. It helps to define my texture and keep it that way throughout the day—no curl fallout happening.

    The Smooth and Tame Hair Wand

    Chris McMillan
    The Smooth and Tame Hair Wand
    $22
    SHOP NOW

    My baby hairs can get a little out of hand sometimes, especially on day two or three between washes, but this new smoothing wand is my new favorite product to calm them down and reduce flyaways all over. Would you expect anything less from Jennifer Aniston’s longtime hairstylist?

    Why Trust Marie Claire

    For more than 30 years, Marie Claire has been an internationally recognized destination for news, fashion, and beauty trends, investigative packages, and more. When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes personally recommended by a Marie Claire writer or editor, or by an expert we’ve spoken to firsthand.

    Don't gatekeep our newsletters from your friends. Subscribe to Face Forward here.

    Explore More
    Fashion Week skincare makeup
    Hannah Baxter
    Hannah Baxter
    Social Links Navigation
    Beauty Director

    Hannah Baxter is the Beauty Director at Marie Claire. She has previously held roles at The Zoe Report, Coveteur, and Bust Magazine, covering beauty, wellness, fashion, and lifestyle. She authors the Marie Claire newsletter Face Forward. Her writing has appeared in Harper's Bazaar, Allure, The Cut, Elle, InStyle, Glamour, Air Mail, Vogue, Architectural Digest, Byrdie, Nylon and more.

    She is also the founder of Anxiety Beer, a weekly newsletter about the intersection of culture and mental health. In her spare time you can catch her reading too many overdue library books, thrifting, or hanging with her hairless cat, Norman. You can find her on Instagram and TikTok @hannahbaxward.

    Read more
    yoonchae on a purple background and in the mood
    Beauty KATSEYE’s Yoonchae Swears This K-Beauty Blush Technique Gives Her the “Cutest” Flush She’s Dr. Jart+’s first North American ambassador—and has a ton of hot beauty tips.
    By Samantha Holender
    two images next to each other featuring a woman wrapped in a fuzzy blanket next to the same woman taking a mirror selfie
    Wellness I’d Do Anything to Not Get Sick—10 Products I Consider Lifesavers The wellness essentials I always keep within arm's reach.
    By Hannah Baxter
     
     
    the same woman side by side, one in a mirror selfie with a green/blue shirt and the other a close-up selfie with long, blonde wavy hair
    Beauty 10 Products I'm Snagging From Sephora's Holiday Savings Event I promise they won’t last.
    By Hannah Baxter
    colorful skincare products on a white background
    Skincare The 61 Best Skincare Products of 2026, Tested by 101 Beauty Experts Meet the winners of the 2026 Marie Claire Beauty Awards.
    By The Editors
     
     
    Latest in Beauty
    Princess Diana wearing a red plaid blazer talking to fans
    Royals Princess Diana Delivered a Brutal Comeback About Her "Boyish" Haircut
    collage of beautiful women in both black and white and color with white text that says "in the mood"
    Fragrance If You Need Bella Hadid, She'll Be Drinking Adaptogen Tea in Her "Little Fairy House"
     
     
    the same woman side by side, one in a mirror selfie with a green/blue shirt and the other a close-up selfie with long, blonde wavy hair
    Beauty 10 Products I'm Snagging From Sephora's Holiday Savings Event
    the ouai and heaven mayhem amulet necklaces in use
    Fragrance Strangers Can't Stop Complimenting My Sickeningly Cool Perfume Necklace
     
     
    Latest in Features
    collage of beautiful women in both black and white and color with white text that says "in the mood"
    Fragrance If You Need Bella Hadid, She'll Be Drinking Adaptogen Tea in Her "Little Fairy House"
    the ouai and heaven mayhem amulet necklaces in use
    Fragrance Strangers Can't Stop Complimenting My Sickeningly Cool Perfume Necklace
     
     
    Black-and-white portrait of Kathy Hochul and Adrienne Adams standing side by side and smiling at the camera.
    Politics Can Two Women Take the Toxic Masculinity Out of New York Politics?
    fall nail collage blue french tips burgundy nails zebra print chestnut jelly manicure brown and green nail polishes bronze chrome polish
    Nails My November Manicure Is Embracing the Jelly Nails Trend for Fall
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.