Bella Hadid Skips Pants in Her New Ôrebella Fragrance Campaign, Posing in Tighty Whities and a Tank
Buns out for Ôrebella.

If the last several years of red carpets have taught us anything as a collective society, it's that sometimes the best clothing is no clothing at all. Underwear are the new pants, bras are the new shirts, and nipples are basically considered an accessory now.
Throughout all of this, Bella Hadid has miraculously remained fully-clothed. While the rest of Hollywood was stripping down, the supermodel was dedicating her time to a different fashion passion project, working overtime to revive 2010s favorites, like flare jeans, suede pants, and Tumblr-era leggings.
In her new fragrance campaign, however, Hadid went uncharacteristically bare, wearing only the basics on camera in intimate new photos. While promoting her perfume brand Ôrebella, the founder wore a simple ribbed white tank and matching undies. Though classic in design, her panties of choice did feature small design details that added interest. The briefs were subtly embellished with snap buttons down the front and on each hip.
Bella Hadid strips down to white undies in new photos for her fragrance brand Orabella.
Being Bella Hadid, this look still featured a bit of her trademark flare. Staying true to the "office siren" aesthetic she helped pioneer, the star topped her ivory undergarments with a matching button-down shirt. The CEO-approved staple gave a high-fashion feeling to Hadid's simple skivvies.
She styled the undergarment with a ribbed tank and button-down.
Though the no-pants trend has been buzzing for a minute, stars typically go all-black or sequin-covered (like Olivia Rodrigo, for example). Some, however, prefer a more androgynous look, over the overt sexiness of a pair of skimpy black panties. In addition to Hadid, stars like Rihanna and Kylie Jenner have also sported full-coverage tighty whities in the name of fashion.
Kylie Jenner wears white briefs to Loewe's Spring/Summer 2023 Paris Fashion Week show.
Hadid's revival of the trend signifies that, like 2024 and 2023 before it, this year will be a pants-free one.
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Kelsey (she/her) is a freelance fashion editor and writer, specializing in e-commerce and fashion news. With more than ten years of experience in digital media, Kelsey has a knack for turning top-performing content into top-selling content. At Marie Claire, she provides witty celeb style commentary, unpacking the style choices of stars like Zoë Kravitz, Dua Lipa, Selena Gomez, and her fashion superhero, Rihanna. When she’s not tracking the personal style of Hollywood’s elite, Kelsey also covers designer collabs and industry news.
Before taking her talents to Marie Claire, Kelsey was the Senior Fashion Editor at Bustle, where she oversaw the site’s fashion coverage and launched a successful luxury handbag series called Secure The Bag. Prior to Bustle, she came from a six-year stint at Seventeen, during which she managed the team’s fashion and beauty verticals and led e-commerce strategy. In her freelance era, Kelsey contributes to publications like InStyle, Cosmopolitan, Glamour, and more. She also offers consulting services and content creation, in addition to writing and editing. Follow @klstieg on Instagram for 'fit pics and travel recommendations.
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