Kim Kardashian and Kanye West Make Their Fashion-Campaign Debut in These Gorgeous Balmain Ads

Land vehicle, Motorcycle, Coat, Street, Outerwear, Fender, Street fashion, Suit, Blazer, Jacket,

(Image credit: Getty Images)

published 22 December 14

We knew Kim Kardashian and Kanye West were bound to star in their own fashion campaign eventually—it was more a matter of which brand would snag the high-profile couple first. As of this morning, the victor is none other than Balmain for Spring 2015.

Kardashian unveiled a Mario Sorrenti-lensed image of herself and West in mid-embrace (uh-huh, honey) captioned "BALMAIN!!!!!!" on Instagram just after 8:30 a.m. Considering the pair's close relationship with designer Olivier Rousteg, it's no surprise that they're the fashion house's latest faces—along with campaign costars Rosie Huntington-Whitely, Adriana Lima, and Joan Smalls.

And perhaps this helps explain why little sister Kendall Jenner, who had been thought to be a top contender to be featured in the campaign after walking in Balmain's Paris Fashion Week show in September, was passed over this time around. There's only so much room in the Kardashian spotlight, after all.

A post shared by Kim Kardashian West (@kimkardashian)
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Update: More images from the sexy campaign have been released:

Fictional character, Armour, Costume, Animation, Games, 3d modeling, Pc game, Digital compositing, Breastplate, Action-adventure game,

Automotive tire, Fictional character, Leather, Motorcycle, Digital compositing, Movie, Synthetic rubber, Tread, Aerospace engineering, Action film,

Hairstyle, Eyelash, Black hair, Fashion, Earrings, Fashion model, Model, Eye liner, Poster, Makeover,

Lauren Valenti

I’m the associate web editor at Marie Claire. I love to while away the hours at coffee shops, hunt for vintage clothes, and bask in the rough-and-tumble beauty of NYC. I firmly believe that solitude can be a luxury if you’ve got the right soundtrack—that being the Rolling Stones, of course.