Gigi Hadid Clears Up Confusion About That Illegal "Belgie Tour" Merch

Oops...

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(Image credit: Getty Images)

Earlier this week, Gigi Hadid snapped a photo of herself wearing a pink hoodie featuring a graphic of her and her sister Bella along with the words "Belgie Tour" in a Barbie-inspired font.

Immediately, the Internet took notice and wanted their own Belgie merch, which was being sold by online boutique Urban Sophistication (opens in new tab). Given both Hadid sisters' love of personalized apparel, it seemed an obvious endeavor for them and it was assumed by many that the tees and sweatshirts were the product of a collaboration between the models and the site.

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(Image credit: Archives)

Product, Sleeve, Text, Sportswear, White, Red, Font, Carmine, Neck, Black,

(Image credit: Archives)

Unfortunately for Gigi and Bella fans though, the items were not created in affiliation with the Hadid sisters, nor did the boutique have their seal of approval to sell them—despite what many media outlets reported (opens in new tab).

Gigi took to Twitter on Friday evening to clear things up, adding that the use of their likeness on these products was not legal. (Though she admittedly loves them.)

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The items have since been removed from Urban Sophistication's website. But if you're dying for some Hadid merch, don't lose hope. Gigi also tweeted that she and Bella would be sure to make an official announcement should they decide to do their own line.

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And considering all the attention this fake merch has received, perhaps they'll be even more likely to give their fans what they so clearly want.

Sarah Lindig
Sarah Lindig

I am an experienced editor, writer, and creative strategist, specializing in fashion, beauty, and lifestyle content for digital media outlets, as well as video and social platforms. While I currently operate as a freelance contributor/consultant, with such clients as The Zoe Report, my 10+-year background in the industry was cultivated at the dot-coms of elite publications, including Harper’s BAZAAR, ELLE, and Marie Claire.