Rihanna’s Literal Baguette Bag Takes "Let’s Get This Bread" to New Fashionable Heights
Why carry a Fendi one when a loaf of bread works just fine?


When I hear "baguette bag," I think of Fendi’s rectangular purse that Carrie Bradshaw toted around New York City while chasing after Mr. Big. When Rihanna hears "baguette bag," she thinks of a literal loaf of bread slung across her body.
While heading to dine at NYC’s number one scene-y Italian spot, Carbone, the Fenty mogul was seen wearing a plush crossbody bag shaped like an actual baguette. What brand makes the bread bag? Unclear. Why did she choose this random, carb-centric piece instead of her many four-figure designer bags, including the holy grail archival 2000 Fendi baguette bag already in her collection? Because she can!
What I do know is that Rihanna’s baguette bag is pure delicious fun. As Marie Claire’s editor-in-chief, Nikki Ogunnaike, wrote in our fashion group Slack chat as soon as the already-gone-viral outfit hit the wires, "[Rihanna is] taking 'let's get this bread' to fashionable heights."
A bread-shaped bag to go along with her new baby bump.
With her meme-able pain accessory, Rihanna opted for a solid, simple pair of baggy blue jeans, a red and white striped rugby shirt, and a New York Yankees baseball cap. Altogether, it felt like the Fenty mogul’s take on French girl fashion, only make it Americana and with a dash of RiRi irreverence.
One of the many admirable qualities of Rihanna is how one minute she’s serious and high-fashion—wearing matching luxe leather trench coats on date nights with A$AP Rocky and bringing the Met Gala red carpet to a halt in bespoke Marc Jacobs (while also strategically revealing the news of her third pregnancy). Next, she’s re-uploading her much-memed doodle Instagram profile picture, teasing the Navy that we aren't getting new music, and wearing a bag that looks like it just came out of a boulangerie's oven.
What's next, Rihanna? Is the newest Fenty frontier a bakery? Is she dropping her own personal line of baguette bags? Is the new Rihanna album based around baked goods? Whatever it is, I’m bread-y for it all.
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Emma Childs is the fashion features editor at Marie Claire, where she explores the intersection of style and human interest storytelling. She covers viral, zeitgeist-y moments—like TikTok's "Olsen Tuck" and Substack's "Shirt Sandwiches"—and has written hundreds of runway-researched trend reports. Above all, Emma enjoys connecting with real people about style, from picking a designer's brain to speaking with athlete stylists, politicians, and C-suite executives.
Emma previously wrote for The Zoe Report, Editorialist, Elite Daily, and Bustle and studied Fashion Studies and New Media at Fordham University Lincoln Center. When Emma isn't writing about niche fashion discourse on the internet, you'll find her stalking eBay for designer vintage, doing hot yoga, and "psspsspssp"-ing at bodega cats.