12 French Fragrance Brands That Nail That Hard-to-Describe Cool Factor

Featuring a mix of classics and cult favorites.

woman with red hair wearing a nude top in front of a tree
(Image credit: Launchmetrics)

I’ve clocked my fair share of mornings in Paris—pain au chocolat in hand—and nights spent over moules frites, yet it never feels like enough. The city is home to some of my most romantic memories, many of them entwined with the French perfume bottles that line my vanity. (Yes, I’m that beauty editor who insists on bringing back a fragrance from every country I visit.) From niche-but-iconic names like Diptyque and Ex Nihilo to timeless houses such as Chanel, Hermès, and Dior, the options outnumber my actual trips to Paris—but here’s hoping I change that in this lifetime.

Until then, curating the best French perfumes has become my stand-in for strolling the Champs-Élysées, and truthfully, it’s not a bad consolation prize. Spritzing the greats and reveling in signature French notes—rose, jasmine, and vanilla—has become a ritual I look forward to as much as a morning café crème. And while Paris gets most of the credit, as fragrance expert Darryl Do reminded me, “Grasse became the center of the fragrance oil artisans, and this continues to the present day, with many companies tracing their roots back to the 19th century"—including several on my list of bestsellers.

Ahead, I’ve rounded up 12 of the best French perfume brands to splurge on, whether as a stand-in for booking a flight or the ultimate souvenir to complement your travels. I’ve included a fragrance recommendation for each, along with a mix of editor and shopper reviews, so you can shop sans blotters. This list comes from years of my own testing and spritzing as a beauty editor, recommendations traded around the Marie Claire office, and the refreshingly honest takes I’ve scrolled through on Reddit threads. Enjoy!

Chanel

Chanel changed the fragrance world in 1921 with the launch of Chanel No. 5. Created by perfumer Ernest Beaux for Gabrielle “Coco” Chanel, it broke every rule of the time. Unlike the single-note perfumes of its era, this one was layered, modern, and formulated with aldehydes (synthetic molecules that added an unexpected soapy brightness). The result was a perfume that felt entirely new. Even the bottle was a statement: a clean, square design that still looks stylish today. In the (many!) years since, the house has gone on to create even more fragrance icons like Coco Mademoiselle, Chance, and Bleu de Chanel. Still, more than 100 years later, No. 5 remains its most famous scent.

a woman's hand holding a glass bottle of Chanel No.5 perfume

Contributing Beauty Writer Marisa Petrarca loves wearing Chanel No. 5 on special occasions.

(Image credit: Marisa Petrarca)

Guerlain

Guerlain has been crafting fragrance since 1828, making it the longest-running French perfume house on this list. One of its earliest triumphs came in 1853 with Eau de Cologne Impériale, created for Empress Eugénie of France and adorned with the now-iconic bee bottle. Nearly two centuries (!) later, the house balances that storied heritage with a modern focus on sustainable sourcing, eco-minded design, and forward-thinking launches.

hand with pink nails holding guerlain perfume bottle

Samantha Holender loves this perfume for fall and winter.

(Image credit: Samantha Holender)

Diptyque

Beloved by celebrities including Beyoncé, Taylor Swift, and Meghan Markle, Diptyque is one of the most coveted French fragrance houses. The brand does it all; its cult candles practically define home fragrance, but its lineup also includes hair mists, body lotions, and, of course, perfumes. I love how powerful the eau de parfums and body sprays are, and it's no secret that the chic bottles double as vanity décor.

a woman's hand holding a glass Diptyque Philosykos Eau De Parfum

Contributing beauty writer Sophia Vilensky regularly reaches for Diptyque Philosykos Eau De Parfum.

(Image credit: Future)

Frédéric Malle

Frédéric Malle was practically destined for a life in fragrance. His grandfather, Serge Heftler-Louiche, founded Parfums Christian Dior in 1947, but Malle went on to carve out his own path. In 2000, he launched Éditions de Parfums Frédéric Malle, a house that flipped the script by putting the perfumer’s name on the bottle. (Typically, the perfumer stays behind the scenes and the brand gets the credit.) Malle changed that, treating perfumers like authors and positioning each fragrance as their distinct artistic vision within his collection.

a woman hand in a white sweater holding a glass bottle of perfume over a white fuzzy pillow

Beauty Editor Siena Gagliano appreciates the complex fragrance profile of Frederic Malle Portrait of A Lady Eau De Parfum.

(Image credit: Siena Gagliano)

Parfums de Marly

Parfums de Marly may have only launched in 2009, but its fan base is large, especially on #FragranceTok, where its ornate bottles and luxe scents get plenty of love (from me included). The house takes its cues from history, channeling the grandeur of 18th-century Versailles. That sense of opulence comes through in both the intricately designed bottles and the fragrances themselves, which are known for their strong sillage and longevity.

Maison Francis Kurkdjian

Perfumer Francis Kurkdjian and entrepreneur Marc Chaya launched the Paris-based Maison Francis Kurkdjian in 2009, but the way celebrities talk about it, you’d think it had been around for a century. While Baccarat Rouge 540 gets a lot of the spotlight, the lineup stretches well beyond, with everything from delicate florals to airy musks and smoky woods. The house also boasts body care, candles, and home fragrance.

Hermès

Hermès has been synonymous with Parisian elegance since 1837, first mastering leather goods before becoming one of fashion’s most coveted luxury names. The maison made its fragrance debut in 1951 with Eau d’Hermès—a scent meant to evoke the inside of a leather bag—and it remains a beloved classic more than 70 years later. Today, Hermès’s fragrance lineup is just as iconic as its Birkin bags and silk scarves.

Dior

Dior, the legendary French fashion house that set up shop in Paris in 1946, wasted no time stepping into fragrance. Just a year later, it launched Miss Dior, a modern classic that bottled up Christian Dior’s love of flowers and romance. Since then, the brand’s scents have run the gamut, from soft, feminine florals to the rugged outdoorsiness of men’s favorites such as Sauvage. Natalie Portman has fronted Miss Dior since 2010, while other stars, such as Sharon Stone in the early 2000s and Jennifer Lawrence for Joy by Dior, have starred in the house’s fragrance campaigns.

MEMO Paris

MEMO Paris fragrance was born in 2007, and it's a journey in its own right, with each scent inspired by a far-off destination. Irish Leather conjures misty mornings on horseback in the Irish countryside, while Moroccan Leather captures the spice and energy of a souk at dusk. One of the brand’s most enchanting details is each bottle's unique design, crafted to reflect the scent it holds.

Ex Nihilo

Ex Nihilo, which means “out of nothing” in Latin, is a Paris-based fragrance house founded in 2013 by three young entrepreneurs. What makes it different from the big-name perfume players is its focus on individuality. At the brand’s Paris flagship, for example, you can customize certain scents by adjusting the balance of notes, making the fragrance feel more like yours than something plucked off a shelf (exactly what you want if you’re tired of smelling like everyone else).

Yves Saint Laurent

Heritage fashion-and-beauty powerhouse Yves Saint Laurent has been shaping style since 1961 and entered the fragrance game just three years later with Y, a scent once described as “lush, heavy, and languid,” per the brand. Since then, the house has released more than 250 perfumes, securing its place as one of the most influential names in modern fragrance.

Serge Lutens

Serge Lutens founded his namesake fragrance house in 2000, but his influence started earlier with Féminité du Bois in 1992, created for Shiseido and later folded into his own line. It was one of the first fragrances to use cedarwood in a feminine way. Today, the brand is known for its sleek bottles and bold compositions built on woods, spices, and orientals.

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Meet the Expert

Darryl Do
Darryl Do

Darryl Do has worked at his family business, Delbia Do Fragrances, for 20 years. Delbia Do Fragrance Lab is based in the Bronx, NYC.

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Marisa Petrarca
Freelance Beauty Writer

Marisa Petrarca is a writer and editor based in Saint Paul, Minnesota, specializing in beauty, wellness, fashion, and lifestyle. She previously served as the Senior Beauty and Fashion Editor at Grazia USA and Beauty and Style Editor at Us Weekly. Her expertise spans breaking beauty news, shopping roundups, product reviews, and explainer articles on popular topics in skin, makeup, and aesthetics. Her work has been featured in PS, Cosmopolitan, Allure, NewBeauty, InStyle, and The Zoe Report, among others. Marisa holds a bachelor's degree in English literature from Wagner College. Follow her on Instagram @Marisa Petrarca.