August’s Best New Launches Are Here to Seriously Upgrade Your Fall Beauty Routine

Consider these perfumes, serums, moisturizers, and more your new seasonal staples.

Collage of MERIT Great Skin Double Cleanse Makeup Removing Cleanser, Clarins Total Eye Lift Eye Cream, Virtue Overnight Scalp & Hair Elixir, Byredo Alto Astral perfume, PEACH & LILY Miniprotein Exosome Bioactive Ampoule, Nécessaire Rosemary Serum on white background with pink and red polka dots
(Image credit: Courtesy)

Now that we can officially say goodbye to summer, it's about time I start transitioning my beauty routine for fall. I could use a new slate of fall-forward perfumes that capture the spirit of the season, plus my skincare routine could use a much-needed boost of hydration with serums and moisturizers with cooler, drier weather on the way. Thankfully, August's best new beauty products have arrived to complete my seasonal shopping list.

This month, I gave my summer perfumes a rest to test some new fragrances, and Byredo's Alto Astral blew me away with its sexy, yet fresh musky scent, while Ellis Brooklyn's new caramel fragrance became the gourmand I plan on wearing all season long. Meanwhile, my skin has never been happier, healthier, or glowier after testing a few new hydrating serums from Peach & Lily, Tatcha, and Glow Recipe.

That's only but a taste of all of the new beauty products I (and the rest of the Marie Claire team) tested and loved this month. For the complete lowdown on the August beauty launches worth the price tag, keep scrolling.

Brooke Knappenberger holds up Byredo Alto Astral perfume against grey wall

Brooke Knappenberger tests Byredo Alto Astral.

(Image credit: Brooke Knappenberger)

Brooke Knappenberger tests Peach & Lily Miniprotein Exosome Bioactive Ampoule

Brooke Knappenberger tests Peach & Lily's Miniprotein Exosome Bioactive Ampoule.

(Image credit: Brooke Knappenberger)

Brooke Knappenberger tests Tower 28 Beauty Gogo Cooling Shimmer 8h Eyeshadow Stick

Brooke Knappenberger tests the Tower 28 Gogo Cooling Shimmer 8h Eyeshadow Stick.

(Image credit: Brooke Knappenberger)

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Brooke Knappenberger
Associate Commerce Editor

Brooke Knappenberger is the Associate Commerce Editor at Marie Claire, where she specializes in crafting shopping stories—from sales content to buying guides that span every vertical on the site. She also oversees holiday coverage with an emphasis on gifting guides as well as Power Pick, our monthly column on the items that power the lives of MC’s editors. She also tackled shopping content as Marie Claire's Editorial Fellow prior to her role as Associate Commerce Editor.

She has over three years of experience writing on fashion, beauty, and entertainment and her work has appeared on Looper, NickiSwift, The Sun US, and Vox Magazine of Columbia, Missouri. Brooke obtained her Bachelor's Degree in Journalism from the University of Missouri’s School of Journalism with an emphasis on Magazine Editing and has a minor in Textile and Apparel Management.