Julia Marzovilla
There are generally two types of bronzer wearers: those who swear by their favorite powder formulas, and those who love the look and feel of the best cream bronzers. It’s no secret that creamy formulas have taken over as the preferred way to fake that fresh summer glow all year long. They’re smooth, blendable, buildable, long-lasting, and leave a beautifully natural, luminescent finish. If matte is more your vibe? Just top your cream of choice with a dusting of your favorite powder bronzer for a longer-lasting finish.
Not to be confused with cream contours, which are responsible for sculpting, cream bronzers warm up the skin without looking too orange or red-toned, blend easily without leaving patches or uneven color behind, and last for hours. And, no, they don’t need to be expensive (see Marie Claire’s guide to the best drugstore bronzers).
I only recently switched from my staple powder bronzer to the best cream bronzers, and now I don’t know how I went all my life without them. If you, too, are looking to shift your focus to a dewy wash of bronze, keep reading: I spoke with pro makeup artists Kelli Anne Sewell and Ehlie Luna, as well as makeup brand NUDESTIX co-founder Taylor Frankel, to find the very best cream bronzers on the market in 2025.
Along with their go-to products, all three industry experts revealed their favorite tips and tricks to ensure a seamlessly blended application. Below, find everything you need to look like you just stepped off the beach without risking a sunburn.
Best Cream Bronzers
- The Best Cream Bronzer Overall: Rare Beauty Warm Wishes Effortless Bronzer Sticks
- The Best Cool-Toned Cream Bronzer: Westman Atelier Face Trace Cream Contour Stick
- The Best Blendable Cream Bronzer: Merit Bronze Balm Sheer Sculpting Bronzer
- The Best All-Over Cream Bronzer: Charlotte Tilbury Beautiful Skin Sun-Kissed Glow Cream Bronzer
- The Best Cream Bronzer For a Glossy Finish: Refy Cream Bronzer
If you prefer an all-over bronzed look rather than looking overly sculpted, apply this stick bronzer from Selena Gomez’s Rare Beauty line across your forehead, cheeks, and eyes. A top pick of Sewell's, she says the "gorgeous, user-friendly" product boasts "beautiful warm undertones that look like a true sun-kissed color." It also has a unique powder-cream formula that's non-greasy, water-resistant, and doesn't clog pores.
Shades: 8
Finish: Satin
What I Love: Long-lasting; Non-greasy; Endless undertones
What I Don't: Some reviewers find it hard to blend
Review for MC: "I've been using this cream bronzer for years. I test a lot of bronzers, and I always find myself returning to my Rare Beauty bronzer stick. It's not too sheer and not too pigmented, with just the right amount of warm undertones without looking too orange. I'm also obsessed with the non-greasy formula, which makes it perfect for creating a nose contour that actually lasts. Since it's water-resistant, I would recommend blending out the product with a brush rather than a sponge to avoid a patchy application—a lesson I learned the hard way." — Emma Aerin Becker, Freelance Beauty Writer
Emma Aerin Becker uses Rare Beauty cream bronzer
There's nothing better than an ultra-creamy bronzer that provides a sunkissed glow while also sculpting out your cheekbones. Westman Atelier nailed it with their Face Trace Cream Contour Stick. The product boasts three shades of strictly neutral and cool undertones, making definition and lift a breeze. The stick also glides on so smoothly and blends out like a dream.
Shades: 3
Finish: Natural
What I Love: Great for contour and bronzer; Super creamy and blendable
What I Don't: No warm tones available
Review for MC: "Who doesn't love a two-for-one deal? The Westman Atelier Face Trace Cream Contour Stick is an extremely natural-looking product that doubles as a bronzer and a contour. I love that every shade pulls a little more neutral and cool-toned, making it great for faking shadows and providing a nice lift. The formula glides on beautifully and blends out in seconds. It's also super buildable, making it a go-to product for nearly any makeup look." — Emma Aerin Becker, Freelance Beauty Writer
Emma Aerin Becker uses Westman Atelier Face Trace Cream Contour Stick
This bronzer is hailed as the most blendable on the market. Hundreds of videos on TikTok and Instagram show how seamlessly it melts into the skin. It comes in five shades and has a satin finish that looks like skin. The formula is packed with fatty acids that hydrate the skin as you wear it, leaving your skin looking and feeling supple.
Shades: 5
Finish: Sheer
What I Love: Melts into skin; Starts out sheer for easy application; Hydrating
What I Don't: Not very long-lasting
Review for MC: "I have to admit, the online hype was absolutely justified for this cream bronzer. I don't think I've ever spent less time on blending. The soft formula melts into the skin; although the product is quite sheer, it still leaves a subtle warm glow. The natural dewy finish is also to die for. Plus, I loved learning that the fatty acid-packed formula helps to hydrate my skin while I wear it!" — Emma Aerin Becker, Freelance Beauty Writer
Emma Aerin Becker uses Merit Bronze Balm Sheer Sculpting Bronzer
This cream bronzer seriously has it all: it has skin-blurring properties, is packed with hyaluronic acid to boost hydration, is sweat-proof, and lasts up to 16 hours on the skin. Plus, the packaging itself is huge, promising a product that lasts years' worth of applications. Whether you're looking for a subtle, natural glow or want to fake an all-over tan, you can easily build up coverage with a few pats of a brush.
Shades: 4
Finish: Dewy
What I Love: Skin-loving ingredients; Large pan size; Smooth application; Long-lasting
What I Don't: Nothing!
Review for MC: "I recently fell in love with Charlotte Tilbury's Beautiful Skin Sun-Kissed Glow Cream Bronzer and now I can't put it down. It's so easy to apply and blends out oh so seamlessly. It's also impressively buildable. I often lightly dab on the product with a brush for a super subtle sunkissed finish, but can also pack it on as I did below for an all-over bronze. My favorite part is that I've yet to find a base product that it doesn't mix well with." — Emma Aerin Becker, Freelance Beauty Writer
Emma Aerin Becker uses Charlotte Tilburry Beautiful Skin Sun-Kissed Glow Cream Bronzer
Not every bronzer in your collection needs to be matte. This one from Refy is designed to leave a glowy, wet look on your cheeks. Shop it in three shades for a glossy finish that lasts all day. Great for light makeup days over bare skin, this bronzer is good skin in a pan.
Shades: 3
Finish: Radiant
What I Love: Dewy finish; Long-wearing; High-shine without feeling greasy or sticky
What I Don't: Too sheer for some
Customer Review: "The Refy cream bronzer is an essential for anyone as obsessed with glass-like skin as I am. The finish is super glossy without feeling sticky or greasy on the skin. It also lasts super long for a dewy formula. I use shade tan, which I found has an almost pinky undertone that gives me a 'blonzing' effect I love. It's absolutely perfect for my no-makeup makeup days." — Emma Aerin Becker, Freelance Beauty Writer
Emma Aerin Becker uses Refy Cream Bronzer
Other Cream Bronzers I Love
Luna's all-time favorite cream bronzer is the Saie Sun Melt Natural Cream Bronzer. "It’s the one I go back to the most," she says. The balm-like formula blends beautifully on all skin types, but is incredibly well-suited for those with dry skin. The hydrating texture creates a stunning natural finish, though all six shades are impressively buildable.
Shades: 6
Finish: Velvety
What I Love: Hydrating balm-cream formula; Skincare-packed; Melts into the skin
What I Don't: The Packaging is very hard to open
Customer Review: "It is lovely for porcelain skin colour. At first, it might seem colourless. However, It is very buildable. Once well applied, it gives a glowy, bronzed look that blends well with your skin." — Sephora
"This is a hydrating, tinted, cream bronzer that makes your skin look super plump and youthful because of the hyaluronic acid," says Sewell. "It’s impossible to mess up! It makes you look tan and appear like you chugged a gallon of water."
Shades: 6
Finish: Radiant
What I Love: Pro-approved; Natural, dewy finish; Easy application
What I Don't: Not very long lasting
Customer Review: “I had been wanting to find a good cream bronzer and I am SO glad I tried this one. It blends out beautifully on my skin, the color match is perfect, and there’s a lot of product in the pan. You could even sheer it out as an all over color if you’re wanting more of a tan look to make an even skin tone as well. I’ll definitely repurchase!" — Sephora
This is a luxurious cream bronzing stick that glides on effortlessly and looks naturally sun-kissed on the skin. It is also multi-tasking with a brush on the other end, to apply to the eyes, lips, and cheeks, making it ideal for a quick five-minute makeup routine or when on the go.
Shades: 8
Finish: Matte
What I Love: Large shade range; Dual-ended; Natural matte finish
What I Don't: Some reviewers complain of issues with packaging
Customer Review: "I absolutely love Nudestix bronzers & blushes. The way they blend is like nothing else I’ve found and it warms up your face without looking muddy. Goes nice on bare face as well. There’s also so much product in ones stick! Can’t recommend enough." — Sephora
The Chanel LES BEIGES Healthy Glow Bronzing Cream is just that girl. It may be pricier, but any makeup-lover knows the true luxury of the gel-cream formula. It holds light-reflecting pigments that create a natural-looking radiance, while still delivering a delicate velvet-matte finish.
Shades: 3
Finish: Shimmery velvet-matte
What I Love: Lightweight; Subtle glow; Blends seamlessly; Long-lasting
What I Don't: Pricey
Review for MC: "I swear, there is truly nothing (and I mean nothing) better than this cream bronzer. Every little ounce of hype it's received is well deserved. It gives the perfect glow, sculpt and defines without looking ruddy, and blends like a dream. It's one of the only formulas I've found that stays on all day, doesn't pill, and looks good on just about every skin tone." — Samantha Holender, Beauty Editor
If you’re after a glowy, highlighter-like look, this cult classic is for you. Available in five shades, this bronzer is made with mango butter and calming green tea for hydrated skin. Apply it with your fingers and let it melt into your skin for a glossy look.
Shades: 5
Finish: Shimmery
What I Love: Glow-from-within look; Creamy balm texture; Bronzer and highlight duo
What I Don't: Too sparkly for some reviewers
Customer Review: "Love it! It has this nice shine to it and the gold speckles gives you this nice bronzed look!" — Revolve
This cream bronzer is under $10; you would never know it. Available in eight shades with warm, neutral, and cool undertones, the bouncy, putty-to-powder texture glides onto the skin. It's highly pigmented, super buildable, and beyond smooth.
Shades: 8
Finish: Semi-matte
What I Love: Unique formula; Pigmentation; Buildable
What I Don't: Some reviewers complain it's difficult to blend
Customer Review: "I bought this item, it came super quick. I've been using it for 5 days and I must say it's pretty freaking great! It gives a beautiful bronze look that can be layered or sheared out more. I also love that it doesn't budge all day!" — Ulta
Check out Milk Makeup’s Matte Cream Bronzer Stick if you want a classically matte bronzed finish. It's available in five shades, and it's formulated with mango butter and apricot oil so that the finished look doesn’t look dry.
Shades: 5
Finish: Matte
What I Love: Blends with ease; Highly pigmented; Classic matte finish
What I Don't: Small amount of product
Customer Review: "The Milk Makeup Matte Bronzer Stick is a game-changer! The stick applicator makes it so easy to apply—just swipe it on and blend with your fingers, brush, or sponge. The formula is creamy, super blendable, and gives a natural matte finish that lasts all day. I love how buildable the color is, and it adds the perfect sun-kissed warmth without looking too heavy. It’s become a staple in my everyday makeup routine. Quick, easy, and flawless—highly recommend!" — Ulta
What Should I Look for In a Cream Bronzer?
Both Sewell and Luna say undertones are the most important factor to consider when looking for a cream bronzer. "Be sure to test it and get a sense of the color on your skin," says Luna, because discovering what works with your undertones isn't as easy as it may seem. "On someone else it may seem cool-toned, but relative to you is what matters," Luna adds. As a rule of thumb, those with a pink or red tint to their skin are cool-toned, and those with a golden tint are warm-toned.
The blendability of your cream bronzer is almost as vital as selecting the right shade. Sewell says to look for a formula that's "very easy to blend and something that melts into the skin." With a super creamy product, you'll never look muddy.
What is Better: Liquid or Cream Bronzer?
At the end of the day, both liquid and cream bronzers are great, and you really can't go wrong. But what works best for you will "depend on skin type and the type of look you are going for," says Sewell. "In the summer, I gravitate towards lightweight sheer liquid formulas because I wear less makeup. I opt for a thicker cream product in the winter for more coverage and hydration."
Those with dry skin year-round may want to stick with creams. Luna concurs, simply sharing, "I believe what’s better is what you enjoy working with, and that’s going to vary from person to person."
What Is the Best Way to Apply Cream Bronzer?
When it comes to cream bronzer application, "Tools are key!" says Sewell. Both she and Luna love using an angled makeup brush. To start, apply the product straight onto the back of your hand to warm it up. Then, "press the brush to pack the product in and cover the brush evenly," Sewell says. And now that your brush is evenly coated with cream bronzer, you can take it to your face.
It's best to apply the product to the areas you would naturally get sun—typically the highest point of the face, like the cheekbones, forehead, and chin. "This method allows you to apply it in a sheer way and build to your desire, instead of drawing lines on your face."
Why Trust Marie Claire
For more than 30 years, Marie Claire has been an internationally recognized destination for news, fashion and beauty trends, investigative packages, and more. When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes personally recommended by a Marie Claire writer or editor, or by an expert we’ve spoken to firsthand.
How We Tested
For this story, we sourced editor favorites and scoured the internet for the best reviews on cream bronzers. We tested over 15 cream bronzers and evaluated them on texture, tone, shade range, finish, and wear.
Meet The Experts
Taylor Frankel is one of the savvy, female founders of NUDESTIX and NUDESKIN. Embodying the easy-going ideals of the millennial generation, Taylor was the natural inspiration to her mother, Jenny Frankel,who developed the brand. Growing up surrounded by beauty, Taylor believes beauty is a lifestyle. She was always drawn to the industry and created NUDESTIX for a minimalist,natural and no-fuss look and most recently, she launched NUDESKIN to provide a simple, multi-tasking vegan powered skincare regimen for confident, nude-faced look.
Taylor actively serves as the Chief Brand Officer and brand spokesperson for the brand. She oversees the overall brand vision and creative for both the NUDESTIX and NUDESKIN teams and continues to inspire through her efforts to advocate for Love Is Louder, a movement by The Jed Foundation in support of Mental Health Awareness, The Canopy Project and WWF in support of the environment and wildlife, and BeautyBe Change in support of spotlighting under-represented artists and content creators in the beauty industry.
Kelli Anne Sewell a Celebrity Makeup Artist & Content Creator based out of New York City. She's originally from Texas, where she graduated from UT Austin (hookem) and started MXKA from her apartment in Austin. After four years of balancing her side hustle with a full-time corporate tech sales job, she took the biggest risk of her life and moved to NYC to chase her dream of becoming a celebrity makeup artist.
Ehlie Luna is a pro makeup artist whose experience goes from key makeup artist for the New York City Ballet to freelance commercial work in 2020 allowing her to move deeper into content creation. Her work has been featured in music videos and has graced the red carpet and catwalks of New York Fashion Week. She’s also worked with brands such as Daily Paper, Mac Cosmetics, Pattern Beauty, Beautyblender, r.e.m. beauty, UOMA Beauty, Macy’s, and more. Luna shares her expert tips and injects her unique personality into the beauty space through her TikTok page @EhlieLuna.
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