Marie Claire Marie Claire
  • Celebrity
  • Fashion
  • Beauty
  • Culture
  • Power
  • Nice Talk
  • Fashion Month
  • More
    • Politics
    • Career & Money
    • Health & Fitness
    • Power Play
    • Travel
    • Promo Codes
    • Food & Cocktails
    • About Us
    • Subscribe
    • Sex & Love
  • Newsletter SIGN UP TO OUR NEWSLETTER
  • Marie Claire
    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!


    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

    You are now subscribed

    Your newsletter sign-up was successful


    Want to add more newsletters?

    Marie Claire Daily

    Delivered daily

    Marie Claire Daily

    Get exclusive access to fashion and beauty trends, hot-off-the-press celebrity news, and more.

    Marie Claire Self Checkout

    Sent weekly on Saturday

    Marie Claire Self Checkout

    Exclusive access to expert shopping and styling advice from Nikki Ogunnaike, Marie Claire's editor-in-chief.

    Maire Claire Face Forward

    Once a week

    Maire Claire Face Forward

    Insider tips and recommendations for skin, hair, makeup, nails and more from Hannah Baxter, Marie Claire's beauty director.

    Livingetc

    Once a week

    Livingetc

    Your shortcut to the now and the next in contemporary home decoration, from designing a fashion-forward kitchen to decoding color schemes, and the latest interiors trends.

    Homes & Gardens

    Delivered Daily

    Homes & Gardens

    The ultimate interior design resource from the world's leading experts - discover inspiring decorating ideas, color scheming know-how, garden inspiration and shopping expertise.


    An account already exists for this email address, please log in.
    Trending
    • Nike x Caitlin Clark
    • Dr. Barbara Sturm
    • Tomi Adeyemi
    • Witchy Perfumes
    • Being Black at Bravo
    1. Beauty

    October's Best New Beauty Products Are Practically Wrapped and Ready to Gift

    21 editor-approved haircare, skincare, fragrance, and makeup picks to simplify your holiday shopping.

    Brooke Knappenberger's avatar
    By Brooke Knappenberger
    Published 31 October 2025 In News

    When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

    product collage of The 7 Virtues Buttercream Haze perfume, evolvetogether Monaco - Restorative Hand Wash, Supersuite Shower Thoughts Daily Reset Scrub, Therabody US Theraface Mask Glo, Lazy Skinscience Double Duty, Gisou Honey Infused Hydrating Lip Oil - Sticky Toffee on white background with green and brown polka dots
    (Image credit: Courtesy)
    • Facebook
    • X
    • Pinterest
    Share this article
    Join the conversation
    Follow us
    Add us as a preferred source on Google
    Subscribe to our newsletter

    I don't know about you, but I'm already thinking about holiday gifting. We still may be weeks away from any official holiday, but I'm the kind of gift-giver who prefers to check names off my shopping list early. Thankfully, the best new beauty products of October have offered plenty of present inspiration for all of my friends and family.

    For the fragrance lovers in my life, October has seen plenty of new perfumes on the market, from The 7 Virtues' fall gourmand masterpiece to Imaginary Authors' woody creation. For all the moms and self-care lovers I know, I'll be turning to the new body lotions, hand washes, and body scrubs that dropped this month to serve as luxurious body care treats. And for the person who has everything, Shark Beauty's new at-home facial device is sure to be a wow-worthy gift.

    Allow me to simplify your holiday gift shopping—ahead, I've rounded up all of the new beauty products Marie Claire editors tested and loved this month. I can practically guarantee you'll earn the title of "best gift giver" with any of these editor-approved beauty gifts.

    Shark™ Facialpro™ Glow at Home Hydro-Powered Facial System (lilac)

    Best New Beauty Tool
    Shark
    Facialpro™ Glow at Home Hydro-Powered Facial System
    $400
    SHOP NOW

    "I dream of being able to have a Hydrafacial every month, but until I have the budget to do so, Shark’s new facial device is a worthy alternative. It delivers just-as-impressive results by exfoliating with gentle suction and boosting hydration through infusion. I’ve been using it every Sunday for the last month or so, and my skin is all the better for it." — Brooke Knappenberger, Associate Commerce Editor

    Brooke Knappenberger tests the Shark Facialpro™ Glow at Home Hydro-Powered Facial System

    Brooke Knappenberger tests the Shark Facialpro™ Glow at Home Hydro-Powered Facial System.

    (Image credit: Brooke Knappenberger)

    Imaginary Authors, The Abandoned Mansion - Fragrance

    Best New Fall Perfume
    Imaginary Authors
    The Abandoned Mansion
    $115
    $115 AT IMAGINARY AUTHORS

    "What I love most about Imaginary Authors is that every one of its fragrances tells a story. When I wear The Abandoned Mansion, I can easily imagine myself exploring an ivy-covered, decrepit estate in the woods with the scent of old dusty books in the air. It's a spicy, woody blend that's not for everyone, which is what I find so alluring about it." — Brooke Knappenberger, Associate Commerce Editor

    Brooke Knappenberger tests Imaginary Author The Abandoned Mansion perfume

    Brooke Knappenberger tests Imaginary Author The Abandoned Mansion perfume.

    (Image credit: Brooke Knappenberger)

    Monaco - Restorative Hand Wash

    Best New Hand Wash
    evolvetogether
    Restorative Hand Wash - Monaco
    $58
    SHOP NOW

    "I never knew how luxurious hand soap could be until I tried Evolvetogether’s latest launch. For starters, a small amount lathers up incredibly well. What I really love, though, is its rich floral scent that lingers long after you rinse it off. What’s more, my hands actually feel softer, not stripped, after every wash." — Brooke Knappenberger, Associate Commerce Editor

    Buttercream Haze Eau De Parfum

    Best New Gourmand Perfume
    The 7 Virtues
    Buttercream Haze Eau De Parfum
    $94
    SHOP NOW

    "The 7 Virtues is one of my all-time favorite fragrance brands, and somehow they keep outdoing themselves with every new launch. As a gourmand lover, Buttercream Haze is a dream come true, especially in the fall. It features notes of caramel, maple, and whipped vanilla for a fall-forward olfactory treat." — Brooke Knappenberger, Associate Commerce Editor

    e.l.f. Cosmetics, Glow Reviver Melting Lip Balm - Cotton Candy Crush

    Best New Tinted Lip Balm
    e.l.f. Cosmetics
    Glow Reviver Melting Lip Balm - Cotton Candy Crush
    $9
    SHOP NOW

    "E.l.f. never ceases to amaze me with its luxurious, yet very affordable formulas. I just got my hands on the new shade of its Glow Reviver Melting Lip Balm, and I've already made quite a dent in it. The baby pink shade is fun, but not too bold for my pale skin. Its buttery formula also compares to plenty of designer lippies in my collection." — Brooke Knappenberger, Associate Commerce Editor

    Supersuite , Shower Thoughts Daily Reset Scrub

    Best New Body Scrub
    Supersuite
    Shower Thoughts Daily Reset Scrub
    $26
    SHOP NOW

    "I’ve been making an effort to step up my body care game as we head into colder weather, and I’m starting with this body scrub. The caramel scent is everything I want in a gourmand fragrance, but it also has a creamy texture that cleanses and exfoliates at the same time. The screw-top cap is a thoughtful detail, too." — Brooke Knappenberger, Associate Commerce Editor

    Royal Tulip Hydrating Bi-Phase Tonic

    Best New Toner
    Bloomeffects
    Royal Tulip Hydrating Bi-Phase Tonic
    $39
    SHOP NOW

    "Incorporating a toner into my skincare routine has made a massive difference, so I can't recommend picking up this launch enough. Two phases make it the ultimate first step in your routine: a milky phase complete with soothing botanicals and plumping humectants, and a tonic phase with niacinamide and green tea to clarify." — Brooke Knappenberger, Associate Commerce Editor

    Foaming Rice Deep Cleanser

    Best New Cleanser
    BYOMA
    Foaming Rice Deep Cleanser
    $14
    SHOP NOW

    "Byoma is one of my favorite Ulta brands, and its latest launch does not disappoint. A little bit of this silky cleanser goes a long way, and it lathers almost immediately. It also leaves my skin feeling soft and squeaky clean and without a trace of makeup." — Brooke Knappenberger, Associate Commerce Editor

    Theraface Mask Glo

    Best New LED Face Mask
    Therabody US
    Theraface Mask Glo
    $380
    SHOP NOW

    "Therabody just released a more accessible version of their top-rated LED face mask, and I couldn't be more excited. In each 12-minute treatment, it cycles through three types of LED (red, blue, red + infrared) to smooth fine lines, firm skin, even tone, and reduce acne. If that's not enough to impress, its cord-free design means you can complete a treatment while doing virtually anything, plus it includes a vibration feature for a relaxing scalp massage." — Brooke Knappenberger, Associate Commerce Editor

    Naked Ambition

    Best New Vitamin C Serum
    Trinny London
    Naked Ambition
    $86
    SHOP NOW

    "My sensitive skin and some vitamin C serums sometimes do not pair well together, but that's not the case with this pick. It combines slow-release vitamin C with azelaic acid exosomes to not only brighten skin but also soothe redness. It's a combo that works wonders on every skin type, even on my sensitive, oily skin." — Brooke Knappenberger, Associate Commerce Editor

    Skin Food Body Wash

    Best New Body Wash
    Weleda
    Skin Food Body Wash
    $10
    SHOP NOW

    "The Skin Food moisturizer you know and love has now been made into a body wash to deliver that same refreshing, moisturizing feel all over. Just like the cult-favorite moisturizer, it uses a botanical blend to soften and hydrate skin immediately. Its subtle citrus and floral scent is so nice for your morning shower, too." — Brooke Knappenberger, Associate Commerce Editor

    Lazy, Double Duty

    Best New Moisturizer
    Lazy Skinscience
    Double Duty
    $48
    SHOP NOW

    "There's been far too many late nights when I can't be bothered to do my full 10-step skincare routine. Lazy Skinscience came up with the ultimate lazy-girl hack for those moments. On one side of the jar is a red camellia serum that brightens and evens skin tone, while the other side is a squalane moisturizer to hydrate. I can rest easy on lazy days knowing that my skin is getting plenty of benefits with just two steps." — Brooke Knappenberger, Associate Commerce Editor

    Olive and June , Builder Gel Polish

    Best New Nail Polish
    Olive & June
    Builder Gel Polish
    $12
    SHOP NOW

    "Olive and June's latest launch is a game-changer for those who swear by BIAB manicures. I can't grow long, strong nails without BIAB, but paying for a fill every three weeks is less than ideal for my budget. Now, I can give myself a pro-level manicure at home with this silky-smooth, gorgeous formula, which comes in a ton of colors, might I add." — Brooke Knappenberger, Associate Commerce Editor

    Bio-Peptide Lip Treatment

    Best New Lip Treatment
    Irene Forte Skincare
    Bio-Peptide Lip Treatment
    $45
    SHOP NOW

    "I’ve had chapped lips for days now and this is the only lip balm out of my huge collection that has given me any relief. This light-as-air formula glides on silky smooth, almost like a lip oil, to instantly hydrate and soothe. Its citrus scent is like a refreshing Sprite for your lips, which I love." — Brooke Knappenberger, Associate Commerce Editor

    Touchland Special Edition Confetti Cake Mist + Frosted Sparkle Case Set, Scented & Stylish Hydrating Hand Sanitizer Spray Bundle, Travel Size, Dye Free, Amazon Exclusive

    Touchland
    Special Edition Confetti Cake Mist + Frosted Sparkle Case Set
    $20
    SHOP NOW

    "Touchland’s luxury hand sanitizer may not be new, but its confetti cake scent is, and it is heavenly. It’s a sweet vanilla scent that doesn’t veer into artificial territory. I also love its fun glittery packaging—I can think of at least five friends who would love to receive it as a gift." — Brooke Knappenberger, Associate Commerce Editor

    Haxan Eau De Parfum

    Best New Amber Perfume
    HERETIC PARFUM
    Haxan Eau De Parfum
    $125
    SHOP NOW

    "Heretic's latest launch has allowed me to fully lean into my witchy side, and I've never felt cooler. With osmanthus, oakmoss, and amber, this fragrance almost feels like part of a ritual that takes place in the dead of night at a spooky cemetery. It's rich, complex, and artful, and I don't have anything else like it in my extensive fragrance collection, and for that, I'm obsessed." — Brooke Knappenberger, Associate Commerce Editor

    The Easy Way Lip Liner

    Best New Lip Liner
    Tilt Beauty
    The Easy Way Lip Liner
    $26
    SHOP NOW

    "I wish all lip liners could be this good, but then again, that would take away from Tilt's genius accessible packaging. My shaky hands always cause a few slip-ups when I apply lip liner, but I don't have that problem with Tilt's thanks to its easy-to-use handle. The formula is so creamy and long-lasting, too." — Brooke Knappenberger, Associate Commerce Editor

    Forever Firm Neck Treatment

    Best New Neck Cream
    Maelove Skincare
    Forever Firm Neck Treatment
    $50
    SHOP NOW

    "Tech neck is a very real concern of mine, so I'll be adding this neck cream to my routine ASAP. It's specifically designed to treat the thinner, more fragile skin of the neck and décolletage areas, which tend to show signs of aging more quickly than the rest of the body. Active ingredients like argireline, copper peptides, and niacinamide make it go above and beyond your average moisturizer to smooth fine lines and tighten skin." — Brooke Knappenberger, Associate Commerce Editor

    Cyprès-Citronné Body Lotion With 2.5% Niacinamide

    Best New Body Lotion
    Nécessaire
    Cyprès-Citronné Body Lotion With 2.5% Niacinamide
    $52
    SHOP NOW

    "Nécessaire recently launched a new scent, Cyprès-Citronné, for its body lotion and shower gel, and it may be my favorite of the bunch. It's a fresh, zesty blend of citrus and woods that immediately transports me to a luxury five-star spa. I feel richer with every use, and it doesn't hurt that my skin feels softer and firmer, either." — Brooke Knappenberger, Associate Commerce Editor

    Honey Infused Hydrating Lip Oil - Sticky Toffee

    Best New Lip Oil
    Gisou
    Honey Infused Hydrating Lip Oil - Sticky Toffee
    $28
    SHOP NOW

    "While Gisou's fan-favorite lip oils are nothing new, the brand released three new shades, and now I'm even more obsessed with them. The Sticky Toffee color is a particular favorite—it delivers the perfect semi-sheer nude wash of color for my skin tone without any stickiness. Its sweet scent keeps me coming back for more all day long." — Brooke Knappenberger, Associate Commerce Editor

    Vital Spring Hydration Mask

    Ursa Major
    Vital Spring Hydration Mask
    $52
    SHOP NOW

    "We're entering the season of ridiculously dry skin so a weekly moisturizing mask session is essential to keep my skin healthy and happy. I adore that this mask only requires five minutes to work its magic, and with witchy-sounding ingredients like summer snowflake bulb (to smooth skin texture) and split gill mushroom (to deeply hydrate), I can ensure my complexion is glowing all season-long." — Hannah Baxter, Beauty Director

    Why Trust Marie Claire

    For more than 30 years, Marie Claire has been an internationally recognized destination for news, fashion and beauty trends, investigative packages, and more. When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes personally recommended by a Marie Claire writer or editor, or by an expert we’ve spoken to firsthand.

    Marie Claire Newsletter

    Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!

    By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
    Explore More
    fragrance skincare makeup
    Brooke Knappenberger
    Brooke Knappenberger
    Social Links Navigation
    Former Associate Commerce Editor

    Brooke Knappenberger is the former Associate Commerce Editor at Marie Claire, where she specialized in crafting shopping stories—from sales content to buying guides that span every vertical on the site. She also oversaw holiday coverage with an emphasis on gifting guides as well as Power Pick, our monthly column on the items that power the lives of MC’s editors. She also tackled shopping content as Marie Claire's Editorial Fellow prior to her role as Associate Commerce Editor.

    Read more
    A collage of beauty products featuring a serum, dry brush and perfume. All are on a black background with bright polka dots overlayed
    Beauty These September Beauty Launches Are a Bat Signal for Cozy Season There’s a vanilla perfume in here that you’ll love.
    By Ariel Wilson
    A woman with a pixie cut wearing disco drop earrings. She is next to three beauty products on a blue background.
    Beauty Presenting: My Aggressively Curated List of the Best Products on Sale at Nordstrom Right Now The fragrance, skincare, and makeup deals are too good to miss.
    By Ariel Wilson
     
     
    A woman wearing a black trench coat over a brown dress. She is next to a beauty product on sale.
    Beauty My Entire Fall Beauty Rotation Is on Sale at Bloomingdale's This Week We love a discount!
    By Ariel Wilson
    A woman with short hair and bangs wearing a sheer white mesh shirt. She is next to a makeup brush.
    Beauty I Spent Hours Finding the Best Deals at the Nordstrom End-of-Summer Beauty Sale So You Don’t Have To Excuse me while I stock up on all my favorite products.
    By Ariel Wilson
     
     
    Latest in Beauty
    A collage of beauty products featuring a serum, dry brush and perfume. All are on a black background with bright polka dots overlayed
    Beauty These September Beauty Launches Are a Bat Signal for Cozy Season
    An image featuring a woman with dark hair wearing a red dress hovering over a blonde-haired man in a black shirt.
    Fragrance Dakota Johnson and Alexander Skarsgård Walked Into a Hotel Room—This is What They Smelled Like
     
     
    Princess Kate manicure trend
    Royals Did Princess Kate Just Weigh In On This Controversial Manicure Trend?
    Princess Kate Slick Back Ponytail Trend
    Royals Princess Kate’s Ponytail Makes A Case For The Death Of The Slick Back
     
     
    Latest in News
    Prince William, Princess Kate, Prince George, Princess Charlotte and Prince Louis standing on the balcony of Buckingham Palace at Trooping the Colour
    Royals Princess Kate Reveals One Major Safety Reminder She Has to Give Her Kids
    Hailey Bieber brought the jeans-and-leather-jacket uniform to Paris Fashion Week in Magda Butrym
    Celebrity Style Hailey Bieber's Latest Look Is French-Girl Dressing with an American Twist
     
     
    Prince William laughing while talking to a couple in Wales
    Royals Prince William Admits He Got Up to Some "Dodgy" Activities as a Kid
    Sarah Jessica Parker walks the red carpet at the NYC Ballet Fall Fashion Gala in a sheer Simone Rocha dress
    Celebrity Style Sarah Jessica Parker Channeled Carrie Bradshaw at the NYC Ballet Gala
     
     
     
     
     
     
     
     
    Marie Claire
    RSS
    • About us
    • Contact Future's experts
    • Contact us
    • Advertise Online
    • Newsletter
    • Terms and conditions
    • Privacy policy
    • Cookies policy
    • Careers
    Add as a preferred source on Google Add as a preferred source on Google

    Marie Claire is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

    © Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.