Presenting: Marie Claire's 2025 Skin & Hair Awards

188 expert-approved products made the cut.

Hero of some products that won the 2025 skin and hair awards including flamingo estate soap, necessaire shampoo, lolavie conditioner, laneige toner and moisturizer, and more on a black background
(Image credit: Monika Lis)

There is no shortage of buzz-worthy beauty products on the market. In the time it took you to read that sentence, a new hydrating serum or color-care shampoo probably hit shelves at your local Sephora. That makes finding the best of the best formulas a Herculean task. But there is nothing the Marie Claire team loves more than playing beauty investigator to find the absolute best skin and hair products that are worthy of incorporating into your beauty routine.

It's why we've spent the last five months testing, swatching, massaging, and swiping on the latest and greatest options in the hair care and skincare categories. In need of an LED mask to brighten and tone your complexion that's actually worth the price tag? We've got you covered. Or maybe you've been searching for the perfect shine-boosting hair treatment that won't weigh down your curls or fine hair? Yup, we found those too. Above all, the Marie Claire team, and our roster of guest judges, understand that no one's hair or skin concerns are exactly alike. So, we went a step beyond just searching for the best overall serum or conditioner and found the formulas that cater to your unique beauty needs.

But don't just take our word for it. Read on to discover the 188 (!!!) winning products for the 2025 Skin & Hair Awards.

(Image credit: Monika Lis)

Skincare Winners

At-Home Devices

A good skin device can turn your bathroom into a skin clinic and elevate your regular routine into a professional-level treatment, with the results to prove it. From microcurrent to LED, the last few years have seen amazing advancements in at-home technology. What was once only available at the med-spa or dermatologist’s office is now available to anyone with a credit card and a dream.

But that’s not to say all gadgets are created equal (or, even, effective). Fortunately for you, we’ve separated the glorified light bulbs and vibrating massagers from the real deals. These are the beauty devices worth bringing home to amplify your beauty routine if you want to get serious about your skincare.

Body

Our body care options have become nothing if not extremely sophisticated. Everything from your bar soap to your deodorant is now infinitely more luxurious and advanced than it was just a few short years ago. Which, we think, is for the best—your hands, feet, underarms, and all the in-between bits deserve just as much pampering and high-tech care as your face does. Skin is skin, after all.

These body care essentials will keep your nooks and crannies feeling fresh, clean, and hydrated with all the latest ingredients, textures, and formulations that do all that and then some for your face.

Cleansers

The foundation of your beauty routine, cleansers set the stage for everything that comes after, so picking the right one for your complexion is crucial. From a cleanser that will help clear your acne spots without drying you out to a balm that’s guaranteed fresh each time you use it thanks to an ingenious container, these are the face washes that will keep your complexion clean, clear, and refreshed.

Eye Cream

As the thinnest skin on your face, your eyes have the dubious honor of showing off your skin sins more so than any other part of your complexion. Whether its too much sun exposure, too little sleep, overindulging on unhealthy foods, or just the general good times that hormones and aging can have on your body, your eyes will show it first and most severely with dark circles, lines, puffiness, crepey texture, dullness, and dryness. It's why a dedicated eye cream is so important in your routine—not only do they feature targeted ingredients to help minimize the appearance and effects of those exact issues, but they come in specialized formulations that won’t irritate or clog the pores.

Exfoliators

Your skin cells, much like your attention span, only last so long. Twenty-eight days, give or take, then those dead cells on the surface are supposed to make way for fresh, new, younger cells underneath. Unfortunately, as you get older, this process slows down, leading to dullness, dryness, and those dead skin cells overstaying their welcome. That's why it's important to regularly exfoliate and “unglue” the dead skin, revealing brighter, softer, more hydrated skin. Whether you choose a physical scrub that sloughs away debris or a chemical acid-based option that dissolves surface impurities and helps unclog pores, these exfoliating cleansers, scrubs, and treatments will help you uncover your freshest, glowiest, most even-toned skin ever.

Moisturizers

Even if your approach to skin care is more minimalist than all-inclusive, a moisturizer is one of those products—along with cleanser and sunscreen—that everyone needs, no matter your age, skin tone, or type. The basic function of every moisturizer is to replenish lost moisture in the skin and help prevent water loss, keeping skin looking plump, smooth, and dewy. Vitamins, antioxidants, nourishing botanicals, and cutting-edge complexes all help to elevate a hydrator and ensure it addresses your skin’s specific needs, be it balancing, eradicating breakouts, diminishing wrinkles, or firming your contours. These creams, lotions, and gels are our favorites for giving thirsty skin the hydration it craves, plus a little something extra to address your unique skin concerns.

Serums

Serums are the MVPs of your skin routine. They are packed with active ingredients and proprietary formulations that are made to deliver powerful concentrations deep into the skin’s layers where they can help solve some of your peskiest skin issues. You can have a wardrobe of serums to tackle everything from fine lines to dark spots to sagging skin and use them daily to keep your skin looking smooth, glowy, firm, and even-toned. Our favorite serums feature a mix of tried-and-true ingredients and innovative technologies that will be the future of skin care as we know it. From retinol to exosomes, ceramides to bioactive growth factors, here are 10 serums our editors have in regular rotation in their skincare regimens.

Sunscreens

We know we don’t have to tell you in the year 2025 that daily sunscreen is a non-negotiable. SPF is the ideal type of preventative skin care because it not only protects you from sun damage, but it ensures your skin looks its best as you age. Fortunately for you, we’re living in the golden age of sunscreens, as SPF formulas, inspired by the textures and technologies we’re seeing from Europe, Australia, and Asia (but alas, not their advanced UV filters, at least not yet) are abundant and make wearing your daily dose of sunscreen feel less like a chore and more like joy. These all-star sun protectants all feel silky on the skin, keep you protected from sun damage, and won’t leave you with chalky residue all over your face.

Toners & Essences

Toners and essences are often the skincare step that many people skip, especially when they feel lazy or don’t want to put too many products on their skin. But a good toner or essence can actually enhance your routine and ensure the products that follow are even more effective. They can also soften the skin or ensure you have a completely clean and fresh canvas to start layering. Think of them like a cleanser-plus (toner) or a serum-light (essence)—they are upgrades to products you are most likely already using that will make them even more effective and ensure you’re getting the most out of the ingredients you are applying to your skin.

If you’re still unsure where to start, the good news is we’ve done the hard work for you and picked our A-list of toners and essences that are the best of the best for every skin type and need.

Treatments

Low key, treatments are the best part of a skincare regimen. Whether it’s a mask, a peel, or just a really luxurious night cream, applying a treatment product feels a bit like being your own aesthetician at home, crafting the perfect solution to whatever your current skin concerns may be. Treatments bring out the heavy-hitting, targeted ingredients and delivery modes to focus in on everything from dark spots to rosacea, fine lines to firming. They’re like a mini spa appointment for your face, letting you take a moment to both pamper your skin and pay some real attention to what it needs most by delivering pro-level formulas where you need them most. These powerhouse products are our secret weapons for when we need to put our best faces forward.

New to Market

In a category driven by scientific research, there’s always something revolutionary and exciting to discover. Brands are constantly surprising us with new technologies, gadgets, and concepts that challenge us to evolve our ideas of what skin care at home looks like. Products and results we once didn’t think were possible are now part of our everyday regimens, and researchers are already working on the latest innovations that will change what we think we know about our skin and its capabilities. The following products were truly unique new entries that had our editors in awe of the possibilities they opened up, today and for future generations.

(Image credit: Monika Lis)

Hair Care Winners

Styling

Sometimes the difference between a good hair day and a bad hair day is just a styling product away. The right spray, cream, lotion, foam, or oil can make all the difference when your hair is looking blah. Just a few spritzes here or a dollop there and suddenly your mane is transformed from unmanageable to make them do a double take. These winning styling products will have your hair—whether it’s straight, curly, wavy, coiled, or on your face—on its best behavior.

Tools

There was a time when using hair tools, be it a brush or a heat styler, meant immediate damage to your locks. Fortunately, those days are a thing of the past and technology has evolved to create some truly modern marvels. From an at-home steamer that moisturizes your curls to a detangling hair brush that’s actually gentle on snarls, these award-winning tools will let you detangle, dry, heat style, and generally manage your mane without fear of frying or breaking your strands. They also make your hair routine a whole lot easier, faster, and—dare we say it—more enjoyable.

Color

While the thought of doing your own color can be scary for some, the good news is that at-home color formulations have evolved to make changing your hair hue (basically) foolproof. Whether you’re just doing a simple root touch-up or trying a bold new shade, there’s a product that can help you achieve your color goals without having to make an expensive trip to the salon. And, when you do head to your colorist, the in-salon options have gotten their own upgrades to make color cleaner and healthier for your hair. From a gloss that has shine for days to box dye that has built-in bond repair, these are our award-winning color picks.

Shampoo

Your hair cleanser is the unsung hero of your hair care routine. While you might think it doesn’t matter what you use to wash your hair, the truth is that the wrong shampoo can mess up your entire hair regimen. Disrupt your scalp’s pH with a too harsh cleanser or grab something that’s too drying on your hair’s natural oils and suddenly you’re spending the rest of your time trying to course correct. The truth is, depending on your hair type, texture, and even color, you need to choose the right formula for your strands’ needs. Fortunately for you, we found the best of the bunch for every one. From straight to coily, color-treated to gray, these are the best shampoos for your hair.

Conditioner

The right conditioner can mean the difference between frizzy, snarly, straw-like strands and silky, shiny, tangle-free tresses. Smoothing down the cuticle and replenishing the moisture that can be lost during the cleansing process is no small feat, but these stand-outs manage to do all that and keep hair from being weighed down or the scalp from feeling greasy post-wash. Strands feel instantly quenched and restored while you're still in the shower, so we knew right away they were the winning formulas—the results only got better once we started styling.

Treatment

Every now and then, hair needs a little extra help in the form of a treatment. Whether it’s damage, frizz control, dandruff, or split ends, a dedicated treatment can help give hair an infusion of active ingredients to recover and rejuvenate from whatever is ailing it. When your usual shampoo and conditioner just aren’t cutting it, these masks, oils, and serums give your hair exactly what it needs. No matter if it’s heat damage, chemical processes, or just really dry climates throwing their moisture balance out of whack, these all-star picks will have your hair looking like you just stepped out of an all-day session at a Korean head spa.

Scalp Care

You can pamper your hair with the best ingredients money can buy, but if you don’t take care of your scalp, it won’t make much difference. Your hair is at its healthiest when it is closest to the scalp, so a healthy, calm, balanced scalp helps ensure that your hair stays shiny, hydrated, and well-behaved. Treat it right with the serums, treatments, and exfoliators that encourage healthy hair growth and keep the skin on your head just as healthy and pampered as the skin on your face.

New To Market & Sustainability

The beauty industry is full of new brands and products launching every day, but not everything that comes across our desks makes us stop and take notice. True innovation, especially in the hair-care category, means doing something we haven’t seen a million times before. And, if it can be done while also being less harmful to the planet in a truly meaningful way, you can bet it’s got our attention. These stand-outs legitimately do something new and interesting, whether it’s a plastic package that’s saving the oceans one bottle at a time, or a sci-fi looking hot tool will change the way you style your hair.

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For more than 30 years, Marie Claire has been an internationally recognized destination for news, fashion, and beauty trends, investigative packages, and more. When it comes to the products Marie Claire recommends, we take your faith in us seriously. Every product that we feature comes personally recommended by a Marie Claire writer or editor, or by an expert we’ve spoken to firsthand.

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